A+E Networks is unifying its digital content by establishing a fresh digital division, with Ann McGowan serving as the General Manager.
As a dedicated fan, I’m thrilled to share that the latest move by A+E Networks is to consolidate their digital endeavors under one roof. This encompasses our beloved YouTube channels, streaming video-on-demand platforms like A&E Crime Central, History Vault, and Lifetime Movie Club, as well as short-form social media content. With a strong presence on YouTube and FAST channels, A+E Networks has proven its mettle by capitalizing on the content it generates for its linear channels, making them a significant force in the digital realm.
With a decrease in the popularity of traditional pay-TV packages, A+E Networks has been investing additional resources into their digital and production ventures.
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Due to a drop in demand for pay-TV bundles, A+E Networks has been funneling more funds towards its digital content and production activities.
McGowan’s role will have her working under Juliana Stock, the chief digital officer and CMO of A+E Networks. Her main responsibilities will involve creating strategies to boost audience interaction and income, all while enhancing the delivery of content across various platforms. By utilizing cutting-edge technologies and data-based insights, she’ll oversee a team that aims to diversify revenue sources, broaden our audience base, and maintain operational efficiency.
McGowan’s initial undertaking involves revamping History.com, aiming to create a vibrant platform that offers rich articles and brief video content.
In a statement, Stock expressed his faith in Ann’s skills to jointly spearhead our digital strategy with our gifted team at A+E. He stated that her proficiency in digital innovation and strategic leadership will significantly contribute to our ongoing goal of boosting audience interaction, optimizing operations, and providing top-notch experiences that strike a chord with viewers and advertising partners. This venture marks another thrilling phase for A+E as we strive to adapt to where and how people are consuming content, all while fulfilling the needs of our audiences and partners, expanding our influence, relevance, and earnings simultaneously.
McGowan expresses excitement about joining A+E Networks and taking charge of their Digital Division, which will play a significant role in determining how viewers interact with our content. The rich history of storytelling at A+E, coupled with its forward-thinking digital strategy, positions it as a trailblazer in bringing immersive human experiences to consumers across various media platforms. With the redesign of History.com and other innovative projects, we have a golden opportunity to create meaningful, dynamic experiences while continuously exploring new frontiers in the digital world.
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2025-02-20 18:27