Pioneering Web3 advertising company Addressable has teamed up with AppsFlyer, a top mobile analytics provider, to enhance marketing approaches for mobile apps. Their alliance intends to tackle the distinct user acquisition issues in the cryptocurrency sector by leveraging on-chain information for pinpoint targeting.
At Addressable, led by CTO Asaf Nadler, marketers can now target their campaigns more precisely. By examining actions such as smart contract usage and NFT collection, the platform identifies distinct groups, including traders and blockchain gamers.
Using Addressable’s approach is similar to how traditional advertising uses factors such as age and location to place ads more effectively and accurately.
Integration with AppsFlyer
Using AppsFlyer’s analytics, Addressable allows mobile marketers to boost their interaction with prospective customers. This partnership amplifies campaign performance and provides insights into user behavior within diverse crypto apps.
The collaboration between Addressable and AppsFlyer will enhance the exposure and engagement of Web3 mobile apps. With compatibility for various Ethereum Virtual Machine (EVM) networks like BNB and Polygon, Addressable is expanding its influence and versatility within the crypto community.
In the realm of Web3, this groundbreaking method for digital marketing signifies a significant leap forward for businesses seeking to engage with a specifically targeted audience and enhance their advertising tactics. The partnership between Addressable and AppsFlyer is set to introduce an unprecedented degree of accuracy to the marketing initiatives of Web3 companies.
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2024-04-17 21:08