Amazon Advertising Revenue Surges to $17.3B as ‘Thursday Night Football’ Sets Streaming Records

In the most recent financial quarter, Amazon outperformed predictions from Wall Street, particularly in its advertising sector which experienced a significant growth of 18% compared to the same period last year, generating a revenue of approximately $17.3 billion.

Overall Amazon net sales was $187.8 billion in the quarter, with net income of $20 billion.

The expansion was primarily fueled by a robust holiday season in retail, excellent sales of AI goods at AWS, and outstanding results at Prime Video, where Thursday Night Football attracted an average audience of 13.7 million viewers.

Amazon had its most prosperous holiday shopping season ever, and we’re grateful for the backing of our customers, vendors, and staff who contributed to this success. As stated by Andy Jassy, president and CEO of Amazon, “In looking back at this quarter in several years, I believe what will stand out is the groundbreaking innovation across all our businesses, with AWS leading the charge, unveiling our new Trainium2 AI chip, launching our own foundation models in Amazon Nova, introducing a multitude of new models and features in Amazon Bedrock for customer flexibility and cost savings, making significant advancements in Amazon Q to transition from outdated platforms, and revealing the next version of Amazon SageMaker to better integrate data, analytics, and AI. These advancements may not immediately benefit our customers or business, but they are crucial catalysts in the emerging technology landscape, and we’re eager to see the creations that will emerge as a result.

More to come.

Read More

2025-02-07 00:25