At MIP London on Wednesday, Amazon Prime Video and SkyShowtime grabbed attention during the “What Do Streamers Want?” session, maintaining a streaming-centric discussion after an earlier conversation involving executives from Warner Bros. Discovery and Tubi.
Hannah Blyth, the head of TV at Amazon Prime Video, stated that for streamers like their service, what they desire is a good amount and rhythm of content. Since Prime Video is an established platform, their immediate goal is to present a diverse and comprehensive selection.
Content tailored for specific audience groups that still resonates with a wider range is what she referred to. As an instance of this, she cited the docu-series titled “Molly-Mae: Behind It All“. In addition, content centered around influencers like “Beast Games” were pointed out as examples that cater to their large and dedicated fanbases.
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The mentioned content is specifically designed for certain audience groups, but it can also appeal to a broader range. She gave the example of the docu-series “Molly-Mae: Behind It All“. Furthermore, she highlighted content focusing on influencers such as “Beast Games” that cater to their extensive fanbases.
Kai Finke, the head of content at SkyShowtime, explained that their main focus as a new streaming service lies in several key aspects. They aim to increase market presence and establish themselves as an attractive platform for storytellers. Additionally, they strive to be a reliable partner and valuable asset while providing a rich selection of content for our viewers to enjoy.
Faced with a query regarding “content frugality” in the era following Peak TV, the two executives opted against using that term and instead shared their approaches.
Amazon can assist in gathering funds and help launch new projects, as Blyth clarified. This service has just announced a partnership with Fremantle for the revenge thriller series “Kill Jackie“, starring Catherine Zeta-Jones. This collaboration will bring the show to Amazon in the U.K. and Ireland, while Fremantle retains other distribution rights. Blyth emphasized that by taking it on as a “key market” and being involved from the script stage, Amazon not only benefited but also ensured that the production of the series was guaranteed.
Simultaneously, SkyShowtime’s Finke stated: “You are exploring this market creatively and collaboratively, even in terms of project funding. What I want to emphasize is the importance of ‘dedication,’ especially dedication to forging partnerships.
He also pointed out that “utilizing the windowing approach presents a fantastic chance” for engaging larger audiences and uniting partners. “The concept of windowing hasn’t posed any problems.
However, it’s worth noting that SkyShowtime is currently in a developmental phase. As Finke pointed out, “We’re growing, we’re expanding.” This means they are actively putting resources into the platform.
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2025-02-26 14:24