AMC’s $31 ‘Beetlejuice Beetlejuice’ Drink Goes Viral (But There’s More to the Story)

AMC’s $31 ‘Beetlejuice Beetlejuice’ Drink Goes Viral (But There’s More to the Story)

As a gamer with over two decades of experience under my belt, I can confidently say that I’ve seen some crazy pricing in the gaming world, but this one takes the cake! Or should I say, the Sandworm Slayer?


A blue drink in a generic plastic cup to enjoy at the movie? That’ll be $31 please!

The “Beetlejuice Beetlejuice” promotional beverage at AMC Theaters is generating buzz on social media due to its perceived high cost. This unique drink, named the Sandworm Slayer, comes adorned with gummy worms as a topping.

One commenter responded, “That’s a price Beetlejuice himself wouldn’t have come to deliver my drink for,” while another joked, “Instead of that expensive drink, you could have purchased six shares of AMC Theatres stock. I’m not sure which one offers the better value.

There is some context to this, however, which takes at least some of the fun out of it.

To begin, we’re dealing with a cocktail that weighs 24 ounces, crafted using both blue and black raspberry juice and a spirit claimed to be “premium vodka.” However, we have our doubts about the premium label, as provided in the press release. This isn’t just any blue soft drink; it’s a mixture of fruit juices and alcohol.

Next, it’s worth mentioning that the Sandworm Slayer typically retails at a slightly steep but fair cost of $21. Interestingly, AMC found through their own investigations that this price is set at 92% of their locations, which means it’s usually $21 plus tax. The beverage you mentioned was bought in Illinois, where specific alcohol pricing regulations apply, causing the drink to be priced at $28.25, inclusive of tax.

So, if you’re planning to visit any of the 8% AMC theaters situated in Illinois and choose the 24-ounce Sandworm Slayer, you’ll additionally receive a colorful drink served in an ice-filled plastic cup for approximately $31. (Since these drinks are available at AMC’s MacGuffins bar, it might be considerate to add a generous tip, pushing the total bill up to around $40!)

Despite the fact that the finished beverage may appear somewhat less vibrant compared to the enticing advertisement image, it’s worth noting that this is often the case with many products.

AMC points out that this beverage, similar to numerous films-related drinks, has gained immense popularity throughout their cinemas and was swiftly sold over the weekend. To be honest, if you finish a couple of these, you might just lose count of how often you’ve shouted “Beetlejuice.

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2024-09-10 01:54