Anjula Acharia Reveals How She Launched Priyanka Chopra Jonas in Hollywood

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Anjula Acharia shattered barriers and rose to prominence as a key figure in both business and showbiz within Hollywood. More recently, she graced the cover of Billboard magazine. In an intimate interview with TopMob, she shared her role in launching Priyanka Chopra Jonas’s career in Hollywood, her personal milestone, and her efforts to introduce more South Asian performers to North American audiences. Keep reading!

For Anjula Acharia, passion and ambition played a crucial role in landing her on Billboard’s cover. In an exclusive interview with TopMob, she shared her goal of influencing culture by increasing representation within popular trends. When queried about how she managed to introduce Priyanka Chopra Jonas to Hollywood, the marketing strategist confidently replied, “I knew from our first meeting that Priyanka was destined to become a global superstar.

Speaking highly of the actress who played Bajirao Mastani, Acharia revealed that Priyanka Chopra’s natural ability, intelligence, charisma, and stunning looks were among the factors that truly make her a born superstar.

Despite the scarcity of diverse actors in Hollywood at that time, Anjula was certain she could pave the way for change. There were numerous doubters, as breaking new ground is often met with skepticism. It’s a good thing I remained committed to my goal, as it ultimately proved beneficial for me.

Initially, Chopra’s manager shared that the original plan was for her to break into the music industry. To make this happen, she collaborated extensively with her mentor, Jimmy Lovine, who then signed her to his record label and started shaping her musical style.

The businesswoman declared, “Acting had always been her truest passion and vocation, which I acknowledged. I brokered a deal with ABC and ensured she landed the lead role in Quantico. Once America laid eyes on her, they were smitten. Before long, she was adorning the covers of every prominent American magazine,” emphasizing that this particular moment signaled the start of something truly significant.

Reflecting on their ten-year partnership with the Desi Girl, Anjula reminisced about their initial encounter. She shared a humorous anecdote that took place when Chopra was shooting a very serious film amidst a jungle. They communicated via a satellite phone. “She was so quiet,” Anjula admitted, “I thought I’d messed up and immediately called Jimmy Lovine to confess my failure. Unbeknownst to me, she was quite impressed and had been listening attentively. Silence can indeed say a lot,” the founder of A-Series Investments expressed.

Apart from collaborating with renowned musician AR Rahman on the Jai Ho Remix, Acharia expressed her admiration for him, labeling him as a musical genius whose talent has finally been acknowledged in the West. Regarding the growing fame of singers like Diljit Dosanjh, Karan Aujla, and others, she attributed it to their infectiously appealing tracks.

As a music enthusiast, even when someone doesn’t comprehend the words, they can still resonate with the rhythm, just like how countless individuals find themselves moved by popular Spanish tunes. “I don’t require understanding the lyrics to appreciate the music,” I express. “The collaboration between Jay-Z and Punjabi MC in Beware of the Boys was unprecedented on a global crossover level. I eagerly anticipate witnessing such a fusion again.

Additionally, King Charles extended an invitation to the marketing executive for a Charity Gathering at Buckingham Palace. Subsequently, Anjula recounted her experience, “Experiencing racism as a young girl of South Asian descent in the UK sparked my crusade to promote our community’s representation within popular culture. Receiving an invitation to Buckingham Palace by England’s Monarch, due to this endeavor, was a profoundly satisfying culmination for me.

She ended by announcing that her record label will introduce a new wave of global pop sensations to the world. Notably, one of their debut singles is imminent, and they are paving the way for an upsurge in South Asian music artists within the American music industry.

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2025-05-05 21:37