According to Bloomberg’s report, Apple Intends to revitalize its Mac product range by integrating self-manufactured M4 processors. This move aims to boost flagging sales and position the company more competitively within the AI technology sector.
Apple is giving the Mac line a fresh makeover as part of their effort to boost sales, which declined by 27% during the previous fiscal year. The latest chips in this redesign will enhance artificial intelligence capabilities, aligning with Apple’s broader objective of incorporating AI technology into all its product offerings.
This year, Apple is anticipated to introduce an upgraded product range towards the end of it. The novel additions consist of new iMacs, a 14-inch MacBook Pro, and top-tier 14-inch and 16-inch MacBook Pros, all incorporating the M4 chip. Apple intends to unveil more M4 versions in 2025, including enhancements for the MacBook Air, Mac Studio, and Mac Pro.
The M4 product range encompasses the entry-level Donan, mid-tier Brava, and high-end Hidra processors, with a focus on advanced AI processing technology. Apple is considering expanding the Mac Pro’s memory capability up to 512 GB.
Apple is working on developing its own chips as part of the Apple Silicon project to improve the connection between software and hardware. The next edition of macOS, which is expected to be unveiled in June, will demonstrate these advancements that incorporate artificial intelligence technology.
With this change in strategy, Apple demonstrates its dedication to creating new technologies and delivering top-notch results, keeping step with the industry’s movement toward artificial intelligence (AI) dominance in computer systems.
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2024-04-12 08:52