As a lifelong tennis enthusiast who grew up idolizing Arthur Ashe, this collaboration between Afterpay and Arthur Ashe is nothing short of a dream come true! I vividly remember watching Arthur play on TV as a kid, not only because he was an incredible player but also because he stood for something greater than the game itself. His advocacy for social justice and his unwavering sportsmanship left an indelible mark on me.
Tennis fever enraptured New York City as fans from around the globe took to the Big Apple to celebrate the city’s most exciting two weeks of the sport. With the rise of tennis core, fashion enthusiasts are expressing street-bound interpretations of sporting attire, reimagining classic tennis styles with modern, playful sensibilities. In this same spirit, Afterpay partnered with Arthur Ashe to create a unique, tennis-inspired capsule paying homage to one of the sport’s greatest players, a fashion icon in his own right.
From September 6 onwards, fans will have the chance to purchase the Arthur Ashe x Afterpay collection and other items through the Afterpay app, as part of its Dropshop program on the HBX website. This shopping platform showcases collaborative works between artists and offers exclusive, limited-edition merchandise from today’s most dynamic independent creators. Fashion enthusiasts can discover one-of-a-kind wardrobe essentials and highly anticipated drops by exploring Afterpay’s extensive selection of footwear, clothing, and specialty items launched by up-and-coming brands in the fashion world.
Arthur Ashe was a model of sportsmanship, combining the traits of a champion both on and off the court during his career in the 1960s and 1970s. He was an advocate for civil rights and social justice matters, using his platform to address issues such as youth access to sports, developmental education, and public health. The Arthur Ashe brand, led by Jeanne Moutoussamy (Arthur Ashe’s estate manager), Rowing Blazers’ creative director Jack Carlson, and art director Karl-Raphael Blanchard, honors the late athlete through modern, innovative tennis clothing designs.
The Arthur Ashe x Afterpay collection features a unique hoodie decorated with textured chenille emblems and joint logos, along with other clothing items bearing the co-branded Arthur Ashe T-shirt, showcasing graphics commemorating the athlete’s Grand Slam victories. Accessory options include a monochrome tote bag and a hat for hat enthusiasts. To cater to active players, the collection also includes practical on-the-go essentials to round off the capsule.
Explore the galleries up top and get ready to purchase using Afterpay’s app – be among the first to snag the collection available on HBX!
Read More
Sorry. No data so far.
2024-09-06 17:26