Au Départ Opens a New Boutique in the Heart of Paris

Au Départ Opens a New Boutique in the Heart of Paris

As a devoted connoisseur of history and fashion, I find myself utterly enchanted by Au Départ‘s latest Parisian boutique. Having traversed cobblestone streets and grand avenues of the City of Lights for decades, I can confidently say that this new flagship store on Rue du Faubourg Saint-Honoré is a breathtaking addition to the rich tapestry of haute couture.


At the outset, a trailblazing leather goods company, with roots tracing back to 1834, reveals its newest store in Paris. This launch signifies an important milestone for the brand, as it has played a significant role in crafting France’s luxury story for almost two centuries.

The main store of Au Départ is nestled on the illustrious Rue du Faubourg Saint-Honoré, blending its storied past with a contemporary vibe. In close proximity to Parisian high fashion and just a stone’s throw away from the Palais Garnier, this location effortlessly connects the brand’s historical foundations with its current, modern persona.

The architectural concept of the boutique masterfully combines contemporary and classical elements. Raw concrete walls contrast with elegant marble surfaces, accented by refined brass detailing that adds warmth and sophistication.

As I step inside this unique gaming den, the layout weaves a tale across its two levels. The ground floor presents Au Départ’s iconic collections, where heritage pieces echo their dedication to superb craftsmanship. Ascending upstairs, I find myself in the heart of the Au DéPART Art Collective, a fresh and exhilarating chapter unfolding as a creative sanctuary for artistic exchanges and groundbreaking ideas.

For the grand unveiling, Au Départ asked artists Diana Kim and Scott Ponik to reinvent the standard storefront exhibit and convert the shop into a cubic art gallery. This imaginative setup provides a sneak peek into the brand’s artistic philosophy and their dedication to blending classic tradition with modern art.

Au Départ Paris
20 Rue du Faubourg Saint-Honoré,
75008 Paris, France

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2024-10-29 12:55