As a seasoned gamer with countless hours spent navigating virtual worlds and battling formidable foes, I can confidently say that my latest adventure has taken me to new heights – or should I say, new skies? The recently launched Qantas campaign, “Australia in the Sky,” has transported me straight to the heart of Australia without leaving my gaming chair. The Hollywood-pedigreed production, featuring the likes of Chris Hemsworth and Baz Luhrmann, instantly evoked a sense of familiarity, like an old friend inviting me on an unforgettable journey across the Land Down Under.
It’s a bird, it’s a plane, it’s … Australia in the Sky.
Qantas unveiled a fresh marketing campaign in North America for the first time in a decade, driven by increased interest in travel between the U.S. and Australia. The advertisements boast a distinguished Hollywood background, featuring homegrown Australian celebrities such as Chris Hemsworth, Baz Luhrmann, Catherine Martin, along with models Charlee Fraser and Jess Hart.
For the advertising campaign, the actor known for playing a role in The Avengers provided the voiceover. Meanwhile, a couple who specialize in filmmaking served as creative advisors and representatives for the campaign. Models Fraser and Hart, along with Qantas flight personnel, are also featured in the campaign. The campaign was filmed inside Qantas’ Los Angeles hangar on an A380 plane. Scenes from renowned Australian landmarks such as Bondi Beach in Sydney, Sydney Harbour, Federation Square in Melbourne, and the Great Barrier Reef are included in the campaign.
The filmmaker expressed, “Just like any Australian, I take great pride in Qantas. From the moment you board, you’re wrapped in a special atmosphere that infuses a touch of Australian enchantment into each trip. With Qantas, it’s not just about reaching Australia; it’s about experiencing Australia right from the start.
Speaking as a devoted fan, I’m Chris Hemsworth, currently lending my voice to the global cinematic phenomenon known as “Transformers One.” As an Aussie, I’ve logged quite a bit of time in the friendly skies, particularly on those long-haul flights. But there’s something about boarding a Qantas plane that instantly feels like returning home.
Petra Perry, Qantas’ chief marketing officer, stated: “Whether it’s our hospitable crew or the top-notch Australian wine and cuisine we offer, our aim is to make our customers feel like they’ve embarked on their holiday in Australia as soon as they board a Qantas plane. It’s now more convenient than ever for US travelers to unwind in Australia, as most of our services link the two countries with just one flight.
The advertising firm CONVICTS collaborated with Qantas to conceive and guide the creative aspects of the marketing campaign. The campaign was directed by Australian director Justin McMillan and features music by Australian musical duo Angus & Julia Stone.
To fulfill customer requirements, Qantas will increase its service between New York, Auckland, and Sydney from four times weekly to six times weekly starting October 27th. They also plan to introduce Project Sunrise nonstop flights between Sydney and New York by 2026. This year marks the 70th anniversary of Qantas flying to North America.
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2024-09-27 02:55