As a dedicated fan of Axel Arigato and someone who has watched the brand evolve over the years, I am absolutely thrilled about their latest Fall/Winter 2024 campaign titled ‘An Infinite Dream.’ The campaign’s unveiling brings me back to my earliest memories of discovering this innovative Swedish label.
Axel Arigato is getting ready for the Fall/Winter 2024 collection by unveiling its newest campaign named “An Endless Dream.”
As the new creative director of Acme Swedes, Jens Werner is leading our team to breathe new life into our label’s cherished tradition of creative partnerships. In our upcoming FW24 campaign, we’ve invited an eclectic mix of international talents and friends to join us in ‘An Infinite Dream.’ This is just the beginning – a four-month journey filled with stunning visuals that will unfold before you. (As a gamer, I’m excited about being part of this innovative collaboration and can’t wait to explore each new chapter!)
As a curious gamer, I can’t help but be drawn in by the captivating design of this campaign. The hotel room comes alive with artwork and unique furnishings created by Jon Buck, Illya Goldman Gubin, and Charlotte Kingsnorth. The collection showcases an array of pieces, from artistic masterpieces to imaginative furniture. But that’s not all – the true stars of the show are the new garments, which include sporty outerwear, cozy knitwear, relaxed denim, and more, all in timeless and inviting hues.
In an innovative first for our marketing efforts, Werner shared, “We’ve meticulously built a cohesive brand world for the very first time. This space is intended to spark creativity and foster partnerships with artists and designers who resonate deeply with me, our brand, and our followers. By embracing this interdisciplinary perspective, we can seamlessly merge entertainment, merchandise, art, craft, and design – ultimately reflecting the authentic essence of our brand.”
Check out the “An Infinite Dream” campaign by Axel Arigato displayed in the gallery above. Their latest FW24 collection is scheduled to go live online at Axel Arigato on July 26 for purchase.
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2024-07-17 19:26