BEAMS and HOKA Unveil Stinson EVO OG in Ultraviolet Color Palette

BEAMS and HOKA Unveil Stinson EVO OG in Ultraviolet Color Palette

As a long-time runner with a soft spot for vintage sneakers, I can hardly contain my excitement about the BEAMS x HOKA Stinson EVO OG collaboration! The revival of this classic model from the early 2000s has already caught my attention, but the ultraviolet colorway takes it to another level.


This past summer, HOKA brought back the classic Stinson EVO OG, originally released in the early 2000s from their historical archives. Now, the running brand is unveiling its inaugural collaboration with Japanese label BEAMS on this retro design.

The BEAMS x HOKA Stinson EVO OG impresses in a vibrant color scheme that blends purples reminiscent of beetroot and electric blue highlights. This pair retains classic features like HOKA’s iconic thick midsole design and stylish mesh uppers, enhanced by modern silver accents running from the eyelets to the heel, providing a technical touch.

A more intense shade of purple covers the upper section, extending to the toe box, wrapping around the midsole, and eventually covering the entire outsole with its tread pattern. Additionally, vibrant blue highlights are found on the lacing system hardware and a prominent heel pull tab. The model also features dark gray suede at the toe cap and heel counter, accented by a vertical HOKA logo.

On November 8th, the BEAMS x HOKA Stinson EVO OG will only be available for purchase through BEAMS’ online stores and a few chosen BEAMS retail outlets.

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2024-11-05 19:26