BEAMS PLUS To Host NYC Pop-Up Shop at Noah’s Flagship

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In November, Japanese fashion brand BEAMS PLUS opened its first-ever standalone store in the United States, a pop-up shop in Los Angeles. Now, the label is expanding eastward and partnering with Noah to open a temporary store on the East Coast. The BEAMS PLUS LIMITED POP-UP STORE will be operational from Tuesday, January 28, 2025, to Friday, February 28, 2025, located at 199 Mulberry St.

In commemoration of the label’s 25th anniversary, the pop-ups are an essential aspect of a fresh growth plan for BEAMS PLUS and other BEAMS brands on a global scale. Although BEAMS PLUS is available at retailers nationwide, until recently, BEAMS had not opened a physical store in the U.S. This strategic shift symbolizes a complete circle for the company, as it acknowledges early American fashion as one of its primary influences.

At our temporary New York location, you’ll find the latest SS25 collection, as well as the FW24 collection that showcases distinctive fabric designs such as jacquard weaves and double-dyed indigo denim. The popular menswear staples from the brand, including Oxford shirts, three-button blazers, and two-pleat chinos, will also be available for purchase at this venue.

 

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To aid California’s wildfire recovery efforts, we are pledging 3% of our sales from the NYC BEAMS PLUS LIMITED STORE towards disaster relief initiatives.

To get an idea of what BEAMS PLUS has in store for their upcoming NYC pop-up, check out their Fall/Winter 2024 (FW24) and Spring/Summer 2025 (SS25) collections available now at TopMob.

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2025-01-23 00:55