Bella Hadid Is Reportedly Suing adidas for Lack of Accountability in SL72 Munich Olympics Shoe Campaign

Bella Hadid Is Reportedly Suing adidas for Lack of Accountability in SL72 Munich Olympics Shoe Campaign

As a passionate fan of both fashion and social justice, I am deeply troubled by the recent developments surrounding Adidas and their controversial campaign featuring Bella Hadid for their SL72 shoes. The history of these shoes is undeniably linked to the tragic events of the 1972 Munich Olympics, where Palestinian militants took the lives of eleven Israeli athletes.


As a gamer, I’ve been following the latest news in the world of fashion, and I was surprised to hear that German sportswear brand adidas has found itself in some trouble once again. They recently unveiled an advertising campaign featuring supermodel Bella Hadid for their SL72 shoes. But here’s the catch: I’m not quite sure what they did wrong this time, but it seems that the campaign has sparked some controversy. So, we’ll have to wait and see how adidas navigates this situation.

At the 1972 Munich Olympics, the Adidas SL72 shoes were initially introduced, but their debut was marred by a devastating incident. A Palestinian group named Black September invaded the Olympic Village and murdered 11 Israeli athletes during that time. Due to this historical connection, the Israeli government has criticized Adidas for casting Hadid in their recent campaign. Hadid is an outspoken Palestinian supporter, which fueled criticism during the Israel-Hamas conflict. This week, Adidas withdrew the ads and explained to NBC News that they are reconsidering the rest of the campaign. They acknowledged that associations have been made to past unfortunate events and expressed apologies for any distress caused. The SL72 campaign was part of Adidas’ initiative to revive classic trainers. Adidas’ action has sparked diverse opinions online, with some supporting Hadid and even advocating a boycott of Adidas following the campaign termination.

As a seasoned legal professional with extensive experience in intellectual property disputes, I’ve seen my fair share of high-profile cases involving big brands and influential personalities. Based on the information from TMZ, it seems that Bella Hadid is standing her ground against adidas in a legal battle. The supermodel, known for her fierce determination and unwavering resolve, has reportedly taken action by hiring a legal team to represent her.

Stay tuned for more information.

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2024-07-21 13:25