As a seasoned gamer with over two decades of experience under my belt, I must confess that my initial reaction to Bella Hadid becoming Chopard’s newest global ambassador is one of mild envy. After all, who wouldn’t want to be associated with such an iconic luxury brand? But then again, I’ve spent more time leveling up my characters in video games than walking the red carpet or gracing the cover of fashion magazines.
Model Bella Hadid has been named Chopard‘s newest global ambassador.
The collaboration signifies a “victorious comeback to the world of fashion” for Hadid, while also indicating the commencement of a fresh phase for Chopard, as stated in a statement by the luxury timepiece and jewelry company.
“For years, I’ve admired the skillful workmanship of Chopard, and now I’m delighted to officially become part of their family,” Hadid stated in a press release.
Chopard, the prestigious brand, shares the same sentiments. “Bella embodies the soul of Chopard: a delightful blend of casual refinement and vivacious zest for life that is captivating and aligns flawlessly with what our timepieces and jewelry symbolize,” Caroline Scheufele, co-president and creative director of Chopard, stated. “We are thrilled about starting this new chapter together.”
Zaha Hadid is also the leading figure in Chopard’s fresh “Sculpted by Light” promotional effort, highlighting their Ice Collection. This campaign aims to honor the simplicity, allure, and modern essence of the collection, as stated in the official announcement.
In this marketing effort, Hadid is captured on camera standing before a symbolic urban skyline that’s been artfully duplicated to create a reflective appearance. The advertising showcases numerous silhouettes, fitting perfectly with the message of the campaign: “where there is no shadow, there is no light.”
This past summer, Hadid was exclusively snapped by The Hollywood Reporter wearing a Versace outfit adorned with Chopard Haute Joaillerie accessories. To add sparkle to the ensemble, she opted against a necklace, instead highlighting her stunning 18-carat white gold earrings embellished with 24.12 carats of diamonds.
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2024-09-06 02:54