Bitcoin miner Vortex Brands puts MicroStrategy shares on balance sheet

As a seasoned analyst with over two decades of experience in the financial market, I find Vortex Brands’ strategy to be a shrewd move in the rapidly evolving landscape of Bitcoin and digital assets. The company’s decision to invest in MicroStrategy aligns with my long-held belief that companies with a strong focus on Bitcoin, like MicroStrategy, are poised to thrive in the post-low-inflation environment we find ourselves in today.


In response to a fresh strategic move, Bitcoin mining company Vortex Brands is now purchasing shares from MicroStrategy, aiming to strengthen their Bitcoin-oriented business operations and boost their existing investment portfolio.

Vortex Brands, a company specializing in cryptocurrency mining, has started a fresh investment tactic by purchasing stocks of MicroStrategy. This strategic move is designed to profit from MicroStrategy’s focus on Bitcoin.

Using the new approach, the Bitcoin mining company initially bought 10 shares of MSTR and intends to buy at least that amount each month, reporting holdings every quarter. According to Todd Higley, CEO of Vortex Brands, this move enables the firm to capitalize on MicroStrategy’s arbitrage strategy, which involves the difference in value between the corporate public markets and Bitcoin.

As a crypto investor, I’m excited about this decision because it reflects my optimistic view on Bitcoin and my preference for hard assets, such as select digital currencies. In our current post-low-inflation climate, I believe these assets offer the best investment opportunities and business activities.

Vortex Brands CEO, Todd Higley

This approach arises in response to the bustle of Bitcoin investment activities, where MicroStrategy is recognized as one of the most significant public BTC owners.

In August’s early days, South Korea’s National Pension Service announced a substantial investment in MicroStrategy. They purchased close to $34 million worth of its stocks during Q2. Specifically, they obtained 24,500 shares at an average price of around $1,377 each (after considering the recent 10-for-1 stock split, this amounts to ownership of 245,000 shares). The current market value of these shares is approximately $32.3 million, based on MicroStrategy’s latest closing share price of $131.9.

Beyond its stake in MicroStrategy, the NPS (Not Provided) boasts a significant ownership of Coinbase stock, totaling approximately 229,807 shares worth more than $45 million. This indicates a rising curiosity and investment in the cryptocurrency sector.

As a forward-thinking crypto investor, I eagerly anticipate the upcoming announcement by Vortex Brands regarding their freshly minted division. This innovative move aims to expand their income sources and strengthen their Bitcoin mining activities, thereby boosting my own crypto holdings.

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2024-08-28 11:54