As a devoted admirer, I’m thrilled about BRED Abu Dhabi, brought to life by TopMob, gearing up for their third spectacular year in April. This cutting-edge festival is teaming up with three outstanding artists to unveil an exceptional track that will undoubtedly resonate with its unique and vibrant neo-culture ethos. I can’t wait to be a part of this incredible celebration!
For those new to the four-day event, checking out last year’s program will give a glimpse into its wide range of streetwear, art, and music selections. Last year, BRED Abu Dhabi featured artists like Offset, Metro Boomin, and Don Toliver on its large stages. Additionally, retail spaces were provided by ASICS, Footlocker, and Sneaker District. However, what truly sets this event apart is the diverse talent it showcases from various parts of the world, including the Middle East itself, over its two-year existence.
The reason organizers decided to produce their latest single “Hena” ahead of the 2025 event is due to its regional focus. This song, created by Sleiman Damian under Gold Pound, an independent music marketing agency, brings together up-and-coming artists such as Jordan’s The Synaptik, Asayel from Saudi Arabia, and Egypt’s Karim Osama. By combining Arabic musical essence with Western influences, they each convey messages about migration, identity, and cultural roots through a mix of traditional instruments and ambient tones.
At the upcoming festival, it’s anticipated that three artists will join forces on the AMP Stage – one of the festival’s two primary stages showcasing local talent – to perform their latest track. Meanwhile, fans can enjoy listening to “Hena” online right now on Spotify and other music streaming services.
You can now secure early bird passes to BRED Abu Dhabi 2025 festival on the dedicated website.
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2025-01-30 14:56