Casablanca Is Opening Its First Brick-and-Mortar Store

As a gamer with a keen interest in both gaming and fashion, I can’t help but be excited about the news of Casablanca opening its first retail store in Paris! Growing up, I was always fascinated by the blend of cultures, much like how Charaf Tajer has managed to seamlessly integrate Moroccan and Parisian influences into his designs.

According to Business of Fashion, it’s been announced that Casablanca is set to debut its first-ever retail store. This new location will spread across approximately 450 square meters in the 8th district of Paris, specifically on Rue du Faubourg Saint Honoré – a street renowned for housing most luxury fashion brands.

As a devotee myself, I can’t help but feel a sense of pride when I say that our desired destination for Casablanca was none other than the heart of Paris – the historic epicenter of luxury.

For Tajer, a real-world store was a “natural extension” for his brand, as reported by BoF. Tajer himself is of Moroccan origin and grew up in Paris, with influences from both cultures shaping the style of Casablanca’s clothing. He established Casablanca in 2018, but the brand has now moved its main office to London.

Previously, Frederick Lukoff served as an executive at Stella McCartney. Last year, he took over the position of CEO at Casablanca. This year, it’s projected that the brand will reach an all-time high of $50 million USD in revenue.

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