2025 Campaign for Casablanca Beach Club is influenced by the feeling of awakening from a dreamy nostalgia about beaches. The collection embodies the elusive quality of nostalgia, merging blurred yet vivid memories with a sun-drenched color scheme that progresses from deep oceanic blues to soft pinks and bright oranges – reflective of nature’s dynamic sky palette, thus beautifully preserving these transient, idyllic scenes in wearable designs.
As I stepped into the campaign masterfully crafted by Jeremy Soma in Tenerife, I was instantly drawn into a surreal, captivating world. Soma’s distinctive touch with color, depth, and composition created an ethereal allure that left me mesmerized. The stark contrast between the rugged, pitch-black sand landscapes of Tenerife and the idyllic vision of a pristine beach added layers to the theme of longing for the past.
The vintage Mercedes convertible and expansive ocean vistas served as timeless reminders, emphasizing the collection’s evocative and adventurous essence. The whole experience transported me to another dimension, a place where nostalgia and excitement intertwined effortlessly.
The assortment presents a variety of items perfect for beach trips, country club events, and formal dinners. Notably, Julia Pacha models these pieces, and the campaign emphasizes standout items with an ombré finish, including a knit dress with buttons and a cropped polo shirt with ruches, paired with matching shorts.
Furthermore, a gradient monogram gives Casablanca’s iconic patterns a modern update, which is evident in a short-sleeved linen shirt and matching pants set worn by Teo Abihdana, a longtime friend of the brand. This pattern can also be found on other pieces like a kaftan and a surfboard, emphasizing the travel and holiday vibe. The collection’s story is reinforced by signature silk shirts and scarves decorated with hand-painted scenes unique to this collection, as well as the brand’s crochet garments.
Take a look at the 2025 Campaign for Casablanca’s Beach Club, displayed above. You can already purchase items from this collection on the brand’s official website or through selected stores.
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2025-01-20 07:55