As a seasoned gamer with a deep appreciation for both digital and real-world craftsmanship, I can’t help but feel a thrill of excitement at the news of Chanel‘s strategic investment in MB&F. With my eyes glued to the screen since the dawn of the watchmaking revolution in the late 20th century, I’ve witnessed firsthand the evolution of horology, and this partnership feels like the perfect blend of tradition and innovation.
Through acquiring a 25% share, Chanel now holds a significant yet minority strategic position in the high-end watchmaker brand, MB&F.
After initially investing in Romain Gauthier in 2011 and F.P. Journe in 2018, Chanel has persistently grown its presence within the elite independent watchmaking sector. Maximilian Büsser, founder of MB&F, remains the principal owner with 60% of the shares, while Serge Kriknoc holds a 15% stake as his business partner.
In relation to this announcement, Maximilian Büsser, the founder of MB&F stated that, given today’s advantageous circumstances and our management team operating at its peak, it was our duty to make this significant move to secure our long-term future – a logical progression for a company approaching its 20th anniversary next year. With this new partnership, Büsser added that Chanel’s investment will bolster our operations by offering us access to their extensive ecosystem and network of skilled suppliers when required.
Chanel’s Head of Watches & Fine Jewelry, Frédéric Grangié, publicly expressed their joy over the collaboration with MB&F. In a formal statement, he emphasized that both companies hold similar values such as independence, innovation, and quality. He explained that this partnership is in line with Chanel’s long-term plan to maintain, grow, and invest in specialized skills and expertise, further solidifying their place in luxury watchmaking.
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2024-08-23 12:56