As a tech-savvy individual who attended the 2024 Sole DXB festival, I must say that The Sonos House of Sound was undoubtedly the highlight of the event for me. Being an audiophile and a lover of all things tech, the immersive sound experience offered by Sonos was nothing short of extraordinary.
Every year, the modern cultural festival Sole DXB attracts an increasing number of fashion, art, and lifestyle brands eager to showcase their new products to attendees. In the 2024 event, technology took center stage, with The Sonos House of Sound being one of the most popular draws of the weekend.
At Sole DXB, the specific pop-up signified Sonos’ initial foray into the event scene, making a splash with its appearance. Embracing the festival’s artistic vibe, Sonos transformed the space into an engaging exhibit of music and fashion in a sound lounge designed by Urban Nest. Situated within Dubai Design District, the area was tastefully decorated to mimic a comfortable home setting, inviting passersby during the day to relax on luxurious seating and explore new offerings. As night fell, musicians and DJs were welcomed to perform, creating a vibrant atmosphere adorned with a disco ball and chrome lamps shaped like mushrooms.
During the three-day event, the Sonos Ace headphones took center stage, with events and experiences centered around its innovative design. A group of regional influencers and streetwear enthusiasts like Lana Albeik and Basil Alhadi were invited to select a pair and style them alongside their festival purchases. With stylish color options of matte black and white, they demonstrated how the over-ear headphones could match their personal styles while also serving as a bold fashion statement on their own.
Besides showcasing its stylish construction, Sonos allowed attendees to sample its distinctive sound features. With Active Noise Cancellation and spatial audio technology, festival-goers were able to mute the surrounding music and step into a personal audio sanctuary where they could craft fresh playlists or compose their own beats using additional production tools.
Take a look back at The Sonos House of Sound pop-up in the images above.
To shop the Sonos Ace headphones and other tech accessories, head to the Sound Experience hub.
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2024-12-23 18:25