Crypto-native platforms need on-ramps to grow and leap forward | Opinion

As a researcher with over two decades of experience in the tech industry, I can confidently say that the integration of fiat bridges into crypto platforms is not just a trend, but a necessary step towards mainstream adoption. Having worked on enterprise IT projects and blockchain technology for years, I’ve seen firsthand the challenges faced by newcomers when trying to navigate the complex world of cryptocurrencies.


Initially, the world of cryptocurrency operated independently, rarely catching the attention of ordinary individuals except during the significant surges in Bitcoin (BTC) prices. These potential investors often showed hesitation towards investing in this novel financial domain. Enthusiasts of crypto, however, persevered, as they encountered limited opportunities to exchange their digital assets for traditional money and vice versa.

But those days are gone. As crypto products grow in popularity, many platforms, previously entirely confined to web3, are integrating fiat bridges to open their doors to new users. 

Disruption that doesn’t benefit users 

Picture a typical web3 service aiming to shake up its sector and bring its offerings into the mainstream. It explains its innovative solution and how blockchain technology transforms traditional methods. Then, it guides you to link your web3 wallet and ensure you have sufficient Ethereum (ETH) to cover transaction fees, known as gas fees. If you’re lacking Ethereum, it suggests setting up an account on a centralized exchange platform to purchase some.

This route is unusually lengthy and rough for someone who’s not familiar with cryptocurrency. Centralized exchanges remain the primary method to swap traditional money into crypto, but their complex interface frequently confuses beginners. Even seasoned users may find CEXes inconvenient—withdrawing funds to an external platform requires numerous verifications and additional charges, which can be a hassle and slow down the transition into web3. In essence, this process creates unnecessary friction, making the user’s experience more complicated.

Why would a DEX need a fiat gateway? 

It can be noted that web3 projects targeting mainstream adoption and blockchain platforms primarily catering to crypto users differ significantly. This is because traditional financial systems (fiat) are not necessarily essential for crypto protocols. For instance, decentralized exchanges allow enthusiasts to trade a variety of L1 and L2 tokens, which they have received through airdrops, bounty campaigns, and other activities that take place within the blockchain ecosystem exclusively.

As a crypto investor, I’ve been hearing that DeFi projects can thrive without connections to the traditional economy. However, let me share my perspective on this based on the recent development with Uniswap. In December 2022, Uniswap launched its fiat-to-crypto bridge and partnered with several providers to broaden the opportunities for its users. This move is a clear indication that even DeFi projects recognize the need to tap into traditional economy channels to scale up.

2024 saw the rise in popularity of memecoins, making them more familiar to a broader public, even traditional investors. Instead of exploring other options, many opted for centralized exchanges. However, Shiba Inu (SHIB) memecoin introduced a direct fiat purchasing option, allowing users to buy the token directly into their wallets. This move made investment in the asset more accessible, boosting its value and usefulness.

The leading cryptocurrency platforms’ endeavors to connect users with both on-platform (on-ramps) and external (off-ramps) services underscore the increasing user interest. Simultaneously, this integration signifies that the framework for converting fiat currency into cryptocurrencies has been fully established. Nowadays, establishing an on-ramp can be accomplished in a matter of days using readily available software that caters to numerous countries, various payment methods, and multiple national currencies. Reliable gateways are licensed across several regions, thus absolving their users from compliance concerns.

Some contend that crypto-native platforms may not require fiat bridges due to limited usage up until now. However, could it be possible that this is merely a consequence of insufficient bridge availability rather than genuine lack of demand?

Instead of always striving to create something new, we focus on reducing barriers for people wanting to use their traditional money in the cryptocurrency sphere. This was once a seldom-overlapping space, but as it grows closer, seamless integration between conventional and digital currencies will speed up the adoption of cryptocurrency.

Crypto-native platforms need on-ramps to grow and leap forward | Opinion

Konstantins Vasilenko

Konstantins Vasilenko serves as one of the founders for Paybis, an innovative fintech company in the Baltic region that dominates the digital and cryptocurrency exchange market. With over two decades of experience in various IT sectors such as enterprise IT project management, CRM systems, blockchain technology, digital payments, and cryptocurrencies, Konstantin is a veteran in the field. Before joining Paybis, he honed his skills at Accenture. Throughout his career, Konstantin has demonstrated a steadfast dedication to innovation and digital transformation, serving as a key link between conventional finance systems and the crypto market.

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2024-09-28 14:20