David Beckham Goes Shirtless in Sizzling New Underwear Campaign!

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Goal!

Several months have passed since David Beckham began his collaboration with Boss, showcasing impeccably tailored suits. However, for their latest campaign, the football icon sheds layers to model, if you’ll pardon the expression, much less clothing. In the launch of the brand’s new Boss One Bodywear collection, Beckham is seen in a steamy and wet setting, embodying the face of the line.

After debuting his partnership with Boss in stylish suits, David Beckham takes off more than usual for their newest campaign. As the ambassador for the brand’s new Boss One Bodywear collection, the soccer star is pictured in a sensual and wet scene.

Captured by renowned fashion photographers Mert Alas and Marcus Piggott, the campaign showcases both still images and a short video with Beckham donning various outfits such as snug briefs and t-shirts in monochrome. The comprehensive collection encompasses basic men’s underwear items like trunks, tank tops, and additional pieces, all available in simplistic colors and combinations of cotton and elastane.

Beckham previously mentioned that he thought his modeling days as a fashion model were over, but when the boss shared their vision for the line and enlisted the help of his friends Mert and Marcus to create the campaign with their innovative ideas, he couldn’t turn it down. In a statement, he acknowledged his past underwear campaigns for Emporio Armani and H&M, and expressed his excitement about the new Boss One collection, which he feels honored to support as part of his long-term partnership with Boss. (49 years old)

Daniel Grieder, CEO of Hugo Boss, commented: “The debut of the Boss One Bodywear line signifies another significant step and a fresh phase in our long-term strategic collaboration with David Beckham. This is also a demonstration of our shared commitment to style and quality. Bodywear is a classic product category, and through this campaign, we strive to motivate customers and enthusiasts of the brand across the globe more than ever before.

As a devoted fan, I’m thrilled to share the latest update: David Beckham’s campaign, brilliantly orchestrated by Team Laird agency, coincides with the Boss One Bodywear event held at Lightroom in Kings Cross, London, last Thursday. The evening was a star-studded affair, complete with a screening of the campaign video (which you can see below and has been posted to Beckham’s massive 88 million Instagram followers). The event also offered Golden Martinis, expertly crafted by luxury gin brand Seventy One, and electrifying performances by DJs Mark Ronson and Honey Dijon. What an unforgettable night!

The marketing strategy for Boss, featuring David Beckham, will involve placing advertisements in heavily-frequented areas, both in Boss stores and department stores worldwide. Furthermore, promotional videos will be aired on large screens and streaming services such as Amazon Prime, Netflix, HBO Max, Paramount Plus, and Sky TV. Additionally, it’s likely you’ll notice popular influencers endorsing Boss products, since the brand has partnered with nearly 100 current trendsetters to display their favorite Boss items on various social media platforms.

Starting February 1st, the full range of Boss One Bodywear collection can be purchased online, in Boss retail outlets, as well as at temporary Boss pop-up shops, with some selected Boss wholesalers also carrying the line.

These past few days have been quite hectic, especially on the underwear front. Taylor Zakhar-Perez made his debut in Lacoste’s undergarments recently. The star from “Red, White and Royal Blue” showcased his skivvies for the brand during a photoshoot in Paris as part of his new position as a Lacoste representative.

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2025-01-31 03:25