David Beckham Is the Face of New BOSS ONE Bodywear Collection

To introduce its fresh BOSS ONE Bodywear line, the German clothing company joins forces once more with their brand representative, David Beckham. They’ve unveiled a new promotional series displaying the variety of briefs, boxers, and t-shirts from the collection.

Over time, Beckham has been featured in numerous underwear editorials and commercials. However, this specific campaign by renowned photographers Mert and Marcus presents a more intimate look at the celebrity. Aligning with BOSS’ broader campaign theme “Be Your Own Boss,” the visuals and video depict the star transitioning from his sports car to his New York apartment, relaxing after a busy workday.

In a formal announcement, Beckham expressed, “I had thought my modeling days focused on bodywear were over, but when HUGO BOSS revealed their aspirations for the line and enlisted my talented friends Mert and Marcus to helm the campaign with their innovative concepts, I just couldn’t turn them down.” He continued, “The HUGO BOSS One collection is meticulously crafted. I’m honored to collaborate with HUGO BOSS in our long-standing strategic partnership through this campaign.

In this new marketing strategy, eye-catching images from our campaign will be displayed on billboards in prominent urban areas, showcased in store windows at major department stores, and for the first time ever, the campaign will also adorn vending machines to distribute our core product line.

Check out the displayed campaign up there. To purchase the latest BOSS ONE Bodywear items, visit their official website immediately.

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