Day in the Life: LostBoys Channel Putting Nottingham on the Map

TopMob’s unique “Day in the Life” series, teaming up with Foot Locker, has highlighted some European groups backed by their “Summer Different” program. After showcasing Spain, France, and Italy, the most recent episode ventures to the UK, delving into the creative path of LostBoys Channel.

For Foot Locker’s Spring/Summer 2025 campaign, the theme revolves around various communities – fashion, sports, music, and events. As in past campaigns, these collectives convey a sense that Foot Locker has not only been a significant part of their neighborhoods but has also encouraged their community work, fostered creativity, and provided opportunities for growth. Eddz, founder and creative director, expresses this partnership as the first major organization to recognize their efforts and offer support, saying, “With Foot Locker, they’re the first major organization to say ‘We acknowledge your endeavors, and we want to back you.’

As a passionate gamer, I’m proud to be part of a dynamic collective that’s shaking up the multi-disciplinary scene in the UK. We’re all about pushing boundaries and putting Nottingham on the map. Individually, we explore various creative avenues, but when it comes to music or events, we always unite to ensure our broader vision thrives. Simply put, we’re a team that plays together, creates together, and succeeds together.

In this episode, we tag along with the LostBoys Channel as they make their way to London, giving us an insightful look into their daily routines and creative endeavors.

At Shoreditch’s well-known artificial grass field, Powerleague, serves as the setting for the photoshoot of their newest football-themed collection called “LBoy FC”. The collection is showcased through a variety of images, including group shots and spontaneous kick-around photos. This initiative isn’t limited to just the team; it also showcases their wider network, with the campaign featuring close friends, up-and-coming artist BXKS, and painter Tamia Stone-Martin as its face.

In the afternoon, they take pictures for their campaign, then jump on electric bikes and ride over to Janna Café – a restaurant in East London that specializes in East African-Somali cuisine. Located centrally, it offers traditional dishes designed for sharing. “This is our regular spot,” Eddz notes, emphasizing the sense of unity that characterizes any gathering at LostBoys Channel. “We all eat from the same plate.

After making music an integral part of their mission, the group concluded their evening at the fourth installment of LAUZZAview. This event took place in the expansive UNDR venue in Ladbroke Grove, West London, under the guidance of director LAUZZA. Highlights included the debut of YT’s new “Panda (Nananana)” music video and a series of exclusive live performances, with S5, a member of LostBoys, serving as the main act. Eddz summed up the event, saying, “You’ve had an amazing day with us. We shared some great food, played some ball, and now it’s time for the show.

To learn more about the “Summer Different” campaign and explore the newest footwear trends, visit the Foot Locker website straight away.

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