Diesel and Tom of Finland Return With Fourth Annual Pride Collaboration

Summary

Diesel and the Tom of Finland Foundation have reunited for a fourth Pride collaboration.
The collection includes hoodies, T-shirts, sweatpants, underwear, and more emblazoned with Tom of Finland’s artworks.
The line is now available to shop.

As a proud gamer and ally, I’m excited to share that for the fourth year in a row, I’ve joined forces with the Tom of Finland Foundation during Pride Month. Once again, we’re teaming up to create a captivating collection that honors the LGBTQ+ community. Each piece in this artful capsule is a testament to the Foundation’s 40-year commitment to preserving and showcasing queer artwork, allowing their voices to echo loudly and proudly.

In this year, the honorary capsule showcases some of Tom’s top pieces of work. The artworks of the renowned 20th-century artist with a homosexual theme, featuring sailors, policemen, and handymen in leather bars, are reproduced on numerous T-shirts, underwear, phone cases, and other accessories. Furthermore, images from Tom of Finland’s parties between 1990 and 2005 can be found on a collection that includes hoodies, T-shirts, sweatpants, and various other items.

For this campaign, Diesel and Tom of Finland selected models directly from Grindr to pose for a collection of casual home photos showcasing pieces from their line. These images, captured by Bruce LaBruce, create a playful blend that seems fitting for the dating app where the brand sourced its inspirations.

This year, the fourth edition of the Diesel x Tom of Finland Pride Collection has arrived! You can find it both online and in Diesel retail outlets. The prices vary, with items ranging from $50 USD to $375 USD. Take a look at the assortment displayed above for more details.

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