Diesel SS25: Denim Dominance and Circularity Centerpoints

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As a seasoned fashion enthusiast who’s seen the rise and fall of numerous trends, I must admit that Diesel‘s SS25 collection left me utterly captivated. The brand has always been synonymous with denim, but this time they’ve taken it to another level. It was like stepping into a denim wonderland, where the ordinary became extraordinary.

In a striking departure from its traditional connection with denim, Diesel’s SS25 show at Milan Fashion Week was overwhelmingly dominated by this robust fabric. The evidence of this dominance was evident even without looking at the clothes – the show’s stage itself was constructed from more than 15 tons of discarded denim scraps. This denim-heavy setup wasn’t merely for aesthetic purposes; the entire structure will be reused, as denim waste can be transformed into materials like denim roll, which finds use in sectors such as automotive and insulation. As Glenn Martens, the brand’s creative director, eloquently put it, “There is beauty in waste, in what is distressed and destroyed. It’s in the circularity of denim waste, and into the distressing that we build into the collection. This is the disruption of Diesel: we are pushing for circularity in our production as hard as we push the elevation of design.

In their latest collection, Martens continued their dedication to denim and sustainability. Over 70 looks showcased innovative uses of this classic fabric. Highlights included coats crafted from leftover denim thread spools, jackets wrapped with waste yarn, and double-breasted leather jackets that mimicked the appearance of distressed denim. Additionally, archival Diesel bandanna prints were applied to pleated fabric and cracked for a deceiving illusion effect.

In this collection, there were numerous intriguing elements that might trick the eye. For instance, certain items appeared to have a distressed neckline, but upon closer inspection, they turned out to be devoré jacquard – cotton had been burned away to reveal tulle beneath, creating a distressed appearance. Additionally, some pieces were overdyed denim, which resulted in a camel color, and there were denim micro shorts with an extended fringe that seemed almost impossible to achieve through traditional distressing methods.

Examine the entire display in the gallery and video provided, and afterwards, visit TopMob’s Fashion Week Spring/Summer 2025 platform to find additional show reviews, critiques, and updates.

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2024-09-22 17:25