Dior Announces Lewis Hamilton as Brand Ambassador and Guest Designer of New Lifestyle Capsule

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Dior Announces Lewis Hamilton as Brand Ambassador and Guest Designer of New Lifestyle Capsule

As a long-time gaming enthusiast and fashion aficionado, I can hardly contain my excitement about Lewis Hamilton‘s newest venture into the world of high-end fashion. The seven-time Formula 1 champion is not only a mastermind on the race track but also a style icon off it. His recent appointment as Dior’s menswear ambassador and guest designer is a testament to his multifaceted talents and influence.

Lewis Hamilton, a seven-time Formula 1 champion, has added “Dior ambassador and guest designer” to his accomplishments. With a strong connection to the brand and creative director Kim Jones, this versatile trailblazer follows his victory at the British Grand Prix with an exciting fashion announcement: he is now the male face of Dior.

Hamilton, fresh from his latest appointment, unveils the complete collection he’s designed as a guest for the lifestyle brand. Known for his daring fashion choices off the race track, Hamilton is a style icon in his own right. This collection embodies his audacity and uniqueness. Kim Jones, creative director of Dior Men, adds to the label’s contemporary and enduring signature by drawing inspiration from Hamilton’s personal flair. The upcoming collection merges couture elegance with practicality, offering functional clothing for everyday wear that blends streetwear and outdoor influences with luxury. The boundary-pushing capsule is set to hit stores towards the end of this year. Additionally, this marks the start of new collaborations between Hamilton and the brand as he prepares to leave Mercedes’ F1 team, where he spent 11 years, to join Ferrari for the 2025 racing season.

Lewis Hamilton’s guest designed Dior lifestyle capsule lands in-stores and online on October 17.

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2024-07-15 13:25