Dior Reveals First Campaign With Lewis Hamilton

Dior Reveals First Campaign With Lewis Hamilton

As a fan with an eye for luxury fashion and a heart that beats for adrenaline-fueled adventures, this latest Dior Lifestyle Capsule by Kim Jones has me absolutely thrilled! Having spent my life on the racing track, I’ve always admired how Dior seamlessly blends heritage with contemporary style. This winter collection is no exception – it’s a stunning amalgamation of Lewis Hamilton‘s passion for sports and Dior’s unparalleled craftsmanship.


In the creative realm of Dior, led by Kim Jones, there are no limitations. Following Lewis Hamilton’s announcement as the latest Dior brand ambassador and guest designer for the upcoming lifestyle collection this summer, the French luxury brand has unveiled the campaign for this exciting line.

In the Lifestyle Capsule campaign, captured by Rafael Pavarott, this collection is a tribute to winter sports such as skiing and snowboarding. It’s a celebration of creativity and thrilling activities that keep us going during the colder months. Hamilton draws inspiration from his personal passions, particularly racing, where he strives to exceed his own limits. This collaboration between Dior and Hamilton seamlessly blends the house’s classic moments with Hamilton’s effortless style, redefining Dior’s codes for the winter season.

As a devoted fan, I can’t help but be thrilled as I witness the seven-time F1 world champion gracefully navigating the ski slopes, framed by breathtaking mountain vistas bathed in vibrant shades of blue. Embracing the après-ski aesthetic, he dons oversized knit sweaters and wide-legged pants, perfectly embodying the style. The collection’s standout pieces are undeniably the Dior 8 backpack and Messenger Rider 2.0, both crafted from ultra-durable materials. The retro-futuristic vibe is further accentuated with a pair of B44 shoes, while the B33 sneaker adds an effortless casual touch to the ensemble.

Take a look at the campaign above.

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2024-10-01 10:25