Drop 4 of P.A.M.’s “Lunacy” Collection Is Peak Surreal Streetwear

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Summary

  • P.A.M.’s SS25 Drop 4 “Lunacy” blurs nature and the surreal with its standout Real (Fake) Tree print.
  • Athletic silhouettes meet CGI vines, warped florals, and street photography in a visual collision of tech and terrain.

Misha Hollenbach and Shauna Toohey’s label Perks and Mini (P.A.M.) unveils Drop 4 of its Spring/Summer 2025 collection titled “Lunacy,” and true to form, the brand’s playful aesthetics and intricate universe-building reach a fresh pinnacle with the creation of the Real (Fake) Tree.

This drop features a chaotic mix of real and digitally dreamlike elements, with the main focus being the all-over pattern of either Real or Fake Trees. The design doesn’t aim to camouflage you in nature, but instead, it blurs the boundaries between landscapes, technology, and energy sources. P.A.M.’s continuous conversation between organic and artificial elements can be seen throughout silhouettes that are both athletic and otherworldly.

In simpler terms, the sports clothing – mesh shorts, pants, football jerseys, and jackets – act as blank canvases for CGI gothic vines, distorted Gesture Flowers, and layers of street photography by Shauna T. The collection also features basic items like caps, textured knitwear, large sweaters, and practical outerwear to balance out the heavily printed pieces.

Four is currently accessible – both online and in-store at P.A.M. locations. I invite you to scrutinize the images presented above and below for more details.

 

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2025-05-12 09:25