As it enters its fourth season in full swing, LIV Golf and its thirteen teams are starting to secure brand partners to enhance their roster’s skill level. LIV Golf’s distinctive model enables each team of four players to function independently like standalone franchises, giving team captains the flexibility to pursue deals that they believe will boost both on-course performance and off-course appeal. Recently, Dustin Johnson, a major tournament winner and captain of the 4Aces team, has announced two partnerships, which were facilitated by entrepreneur Bear D’egidio.
The newly formed partnerships involve D’egidio’s primary endeavors: JAXXON, a jewelry brand favored by action sports icons such as Ryan Sheckler and Gustavo Ribeiro, and SANTO STUDIO, which collaborates with 4Aces as the official luggage provider. Dustin Johnson expressed his excitement about working with both entities this season, stating, “I’m excited that our team is joining forces with JAXXON and SANTO STUDIO this year. Their athletes share our spirit, whether on or off the golf course. Prepare for some groundbreaking, novel golf collaborations coming up in 2023.
Under the fresh collaboration, JAXXON’s sports figures will participate in chosen LIV pro-ams. Meanwhile, Santo Studio and 4Aces are planning to launch a joint line of luggage and travel accessories this spring. This collection encompasses duffel bags for training, backpacks for travel, various travel bags, and more.
Make sure to watch out for the four Aces participating in the inaugural LIV Golf event taking place from February 6-8 in Riyadh, Saudi Arabia.
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2025-01-29 18:56