Eames Office and Polaroid’s Camera Collaboration Embraces ’70s Geometry

Eames Office and Polaroid's Camera Collaboration Embraces '70s Geometry

As a passionate photography enthusiast, I’ve had my fair share of experimenting with various cameras throughout the years. However, nothing compares to the nostalgic charm and instant gratification that Polaroid brings to the table. The latest collaboration between Polaroid and Eames Office is a game-changer for me.


With a Polaroid, you capture your cherished moments in an instant. This iconic American camera company encourages artistic flair and is conveniently at hand for that ideal photograph. In collaboration with Magnum, Polaroid held a photographer contest. More recently, they teamed up with design pioneers Eames Office to launch a retro-style camera partnership in the ’70s vein.

The Now Generation 2 camera by Polaroid and Eames Office gets a fresh makeover, sporting a sleek “Elephant Hide Gray” matte finish. This handheld instant gadget now comes with built-in self-timer features and an option for double exposures, ensuring sharp images. Additionally, its autofocus lenses are constructed from eco-friendly materials comprising 40% recycled content.

As a seasoned photographer with decades of experience under my belt, I deeply appreciate the art of minimalistic design. So when I came across this camera with its sleek and uncluttered look, I was instantly drawn to it. The fact that it comes with a fabric wrist strap adorned with Eames’ TOY geometric pattern is an added bonus for me.

Examine the partnership between Eames Office and Polaroid, showcased in the gallery above, more closely. You can buy this camera from Polaroid or certain dealers for $130 USD.

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2024-07-18 18:26