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2025 on Valentine’s Day, I’m thrilled to embark on a new adventure as David Yurman’s latest global representative, joining their family of ambassadors – Eiza González!
The collaboration between the prestigious jewelry brand and the actress from ‘The 3 Body Problem’ launches with a polished spring ’25 advertising campaign. González and Iris Law, a model, actress, and regular David Yurman representative, share the spotlight in this campaign. The Sculpted Cable Collection, a highly desired line by the designer, takes center stage in these stylish photos and videos.
The shoot examines the sculptural qualities of the collection in both a physical and symbolic sense. From a visual standpoint, the structure of the renowned setting, the Solomon R. Guggenheim Museum, echoes the contours of David Yurman’s distinctive Cable design. Symbolically, the fresh campaign portrays the journey of a contemporary woman who carves her own destiny despite facing obstacles.
Speaking with The Hollywood Reporter, González reveals the factor that attracted her to this collaboration: “What I find appealing is that David Yurman is a family-owned company. The original enthusiasm for design remains strong because it’s still a family affair.
Moreover, it’s quite appropriate that González’s inaugural campaign centers around the Sculpted Cable Collection. “To be honest,” she says, “[this] collection is definitely my number one pick.” She goes on to express, “The flex bracelets are simply stunning; I often stack them together. As for a personal favorite, the hoop earrings from the same collection are ideal for any event, they truly are versatile.
Ever since I started working with David Yurman, my preferred piece from their collection is undeniably the pinky rings. They catch my eye particularly when adorned with diamonds, and I enjoy layering them for a stylish look, often wearing two at once. The attention these rings garner never fails to surprise me, as people stop me wherever I go. Moreover, I delight in pairing them with the Sculpted Cable Flex Necklace. This accessory not only adds an edgy element but is also effortlessly wearable, and the combination of both pieces is simply stunning.
The actress expresses her eagerness about the history we’re going to make together,” she continues. “Growing up, I admired the creative and iconic David Yurman campaigns. Now, joining the ranks of Scarlett Johansson and Michael B. Jordan, I’m thrilled to be a part of this legacy that lasts forever. I hope our partnership will span many years, and I’m eagerly looking forward to seeing what more we can achieve together as a united team.
Regarding her upcoming projects, González is planning to attend SXSW to unveil her science fiction horror-thriller film titled “Ash,” which will be released on March 21st. Additionally, “Fountain of Youth” featuring Natalie Portman and John Krasinski, “Mike & Nick & Nick & Alice,” “I Love Boosters,” and “In the Grey” are also set for release this year. Moreover, she’ll soon start filming the new season of the highly-anticipated series “3 Body Problem.” She expressed her excitement about finally sharing these projects with the world, hoping that everyone will love and enjoy them as much as she did making them.
Check out the full campaign and accompanying pieces at davidyurman.com.
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2025-02-14 17:55