Erewhon’s $19 “Raw Animal Smoothie” Contains Cow Organs

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As a health-conscious individual who values unique and nutrient-dense foods, I’ve been keeping my eyes peeled for the latest trends in the wellness world. Recently, I heard about Erewhon’s newest addition to their tonic bar menu: Dr. Paul’s Raw Animal-Based Smoothie. Intrigued and slightly skeptical, I decided to give it a try.

Want to beef up your smoothie game at Erewhon?

For approximately a year, the high-end health food chain recognized for its celebrity-promoted blender creations has offered a unique drink on its menu. This beverage includes raw beef organs, kefir, breast milk, maple syrup, and berries in its ingredients.

Indeed, you’ve got it right: The smoothie includes raw bovine components such as liver, heart, pancreas, kidney, and spleen.

Freeze-drying the organs before grinding them makes the blend simpler to scoop, but it may not improve the smoothie’s taste or consistency in any way.

Dr. Paul Paladino, a wellness influencer and writer of the book “The Carnivore Code” advocating for a meat-rich diet, offers for sale a blend named Dr. Paul’s Raw Animal-Based Smoothie at a price of $19.

The beverage has gained popularity at the chain’s tonic-bars, with many TikTok users sharing their delight after trying it. As reported in The Los Angeles Times, this drink is “extremely delicious” with a rich, sweet, and creamy texture, hints of blueberry and banana, and a lasting coconut flavor.

One Instagram user is among numerous others sharing videos of themselves attempting the drink for the first time. (Or, One Instagram user is one of many documenting their responses after tasting the mixture.)

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More Erewhon tonics are adding animal components to their lists, with Jing City being an example at $15, boasting “ant essence” and deer antler in its bone broth.)

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2024-07-19 01:54