EXCLUSIVE DISCUSSION: Who takes credit for a film’s box office success and what is the importance of influencers in digital age

by

As a lifestyle expert with a keen eye for the intricacies of the entertainment industry, I find myself deeply inspired by the insights shared by Varun Gupta, a marketing maestro who has played a pivotal role in numerous Bollywood hits. His unique approach to understanding the complexities of box office success and the evolving role of critics and influencers is truly refreshing.

In today’s digital era, it’s become challenging to determine who really deserves credit for a movie’s success due to the significant impact of critics, influencers, and social media. Varun Gupta has been illuminating this intricate relationship, examining the effects of critic reviews, the role of influencers, and the significance of box office earnings, using case studies like Animal, Bhool Bhulaiyaa 3, Tu Jhoothi Main Makkaar, and Chandu Champion as examples.

In an exclusive discussion with TopMob, Varun Gupta, the marketing director behind several Bollywood hits, opened up about the intricacies of box office success and the evolving role of critics and influencers in the digital age. Reflecting on his experiences, he shared, “There are a lot of campaigns that I felt I could have done way better. If I always feel that ‘oh this film didn’t open because of this. I did my job very well for that film. And the film that opened, I did it all’. Then I’m done.” 

He also mentioned, “I put a great deal of importance in my work. Some people still view marketing as solely offline activities. The main reason I initially contacted Anmol Jamwal was due to two factors: first, I could sense his authenticity. Second, he skillfully used the term ‘marketing’ appropriately.

In his continued admiration, Varun remarked, “He often acknowledged that posters, trailers were marketing tools, as they give you a reason to watch the movie. For instance, Tu Jhoothi Main Makkaar and Animal, or Chandu Champion and Bhool Bhulaiyaa 3, both starring the same actor, released in the same year.

Check out the full discussion below!

The marketing head summarized by saying, “It seems our next discussion will center around who deserves credit when a movie succeeds or fails. That’s the reality. If not, it’s simple for people to assume the success of a film that opened at this level. We’ll gain clarity once we see the director’s and actors’ individual follow-up films.

In this modern age of digital media, where boundaries between marketing, performance, and direction often overlap, Varun Gupta presents a novel viewpoint on who truly deserves recognition for a movie’s triumph. As the industry continues to progress, it becomes increasingly apparent that the combined efforts of critics, tastemakers, and the entire production team play significant roles in a film’s path to success.

Read More

2024-12-19 18:23