As an ardent fan who has followed Kamal Haasan and Shankar’s cinematic journey for decades, I must admit that I was eagerly awaiting the release of Indian 2. However, the turn of events surrounding its digital release has left me quite disheartened.
As a devoted admirer, I eagerly awaited the reunion of Shankar and Kamal Haasan for their sequel to the iconic 1997 film, set for its grand spectacle on July 12, 2024. Unfortunately, the film failed to meet the lofty expectations set by its predecessor and flopped at the box office. In accordance with our pre-agreed plan, the movie was premiered digitally in Tamil and Telugu four weeks following its release. However, in a surprising twist of events, the Hindi-dubbed version unexpectedly made a digital appearance in less than six weeks as well.
It has been learned that the Multiplex Association of India has issued a legal warning to the team behind the movie “Indian 2” (or “Hindustani 2”) for violating OTT regulations. According to reports, the Multiplex Association of India established guidelines for Hindi films’ theatrical release, which require producers to observe an 8-week window before releasing their movies on online platforms. Those who disregard these rules will not receive a screening in the top three national multiplex chains: PVRInox and Cinepolis. Initially, the team of “Indian 2” agreed to adhere to these guidelines and secured a release in these national theaters.
The source stated, “However, the multiplex association was taken aback to find out that the Hindi version of Indian 2 is currently streaming on Netflix ahead of the expected 8-week delay. In an optimal scenario, Indian 2 would have been streamed on September 6, but it’s already available for viewing and this development has not been well received by key figures in the cinema industry,” the source added.
Representatives from the Indian Multiplex Association and other exhibitors have individually shared this news with TopMob, under the promise of confidentiality. Further information is expected, but the Indian Multiplex Association intends to deliver a strong warning to film producers about adhering to an 8-week window for films shown in North India. The source explained that if one producer disregards this rule, others may follow suit. The aim is to establish a precedent showing that such behavior won’t be tolerated. It was emphasized that the Indian Multiplex Association firmly supports a 8-week window for all films screened in North India.
Meanwhile, Indian 3 is gearing up for a release in 2025.
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2024-08-29 12:22