As a seasoned connoisseur of the silver screen and a long-time observer of the Indian film industry, I find this partnership between Farhan Akhtar and Ritesh Sidhwani‘s Excel Entertainment and Trigger Happy Studios not only intriguing but also highly promising. With over two decades of experience, Excel Entertainment has consistently delivered cult classics that span a broad spectrum of genres, while Trigger Happy Studios, established just a few years ago, has already made a name for itself by challenging conventional storytelling.
Farhan Akhtar and Ritesh Sidhwani’s production houses, Excel Entertainment and Trigger Happy Studios, have agreed on a multiple-project arrangement. Their goal is to offer unique narratives and high-quality cinema to a wide range of viewers. This collaboration will primarily concentrate on developing varied content, mainly intended for cinema screenings, while also investigating digital streaming platforms.
For more than two decades, Excel Entertainment has been a trailblazer in creating timeless masterpieces across different platforms, including films like Dil Chahta Hai, Rock On, Dil Dhadakne Do, Talaash, Zindagi Na Milegi Dobara, and Gully Boy. Renowned for their dedication to quality and creative ingenuity, this studio has raised the bar in the Indian film industry. Excel’s expansive collection varies from the gripping war drama Lakshya and the crime-thriller Don series to the humorous Fukrey franchise.
In simple terms, Farhan Akhtar, one of the founders of Excel Entertainment, has shared that they’ve had a long-term creative collaboration with Amit Chandrra and Trigger Happy. What consistently amazes them is their talent for creating gripping trailers for our movies.
Ritesh Sidhwani, one of the founders at Excel Entertainment, stated that joining forces with their collaborator marks the beginning of a fresh chapter. He mentioned that their compatible creative instincts and shared vision make this partnership a logical progression. Sidhwani emphasized that their aim is to craft compelling narratives that captivate and entertain diverse global viewers, providing innovative and thrilling content with universal appeal.
Amit Chandrra, head of Trigger Happy Studios, mentioned that the collaboration with Excel Entertainment was born out of mutual admiration and a common goal. He voiced his enthusiasm for teaming up with people who prioritize genuine storytelling in much the same way he does.
In 2023, Amit Chandrra founded Trigger Happy Studios, under the guidance of the worldwide advertising titan Hakuhodo. Leveraging more than two decades of achievements and insights from the Indian entertainment sector, and capitalizing on Hakuhodo’s global creative prowess and distribution channels, Trigger Happy Studios is now focusing on creating and disseminating feature films and joint international productions that defy traditional narratives.
Through this collaboration, a diverse group of esteemed filmmakers have joined forces, each tackling various movie genres. The initial outcome of their joint efforts should be revealed shortly, and it’s anticipated that filming will kick off within the coming months.
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2024-08-22 11:11