FENTY x PUMA Unveil ‘Smurfs’-Inspired Collection Featuring Apparel and Avanti Sneakers

Summary

  • FENTY x PUMA team up with the Smurfs to release a whimsical streetwear collection ahead of the movie’s premiere
  • The capsule includes playful apparel, infant sizing and standout pieces like a mushroom house knit set and dotted hoodies
  • Avanti sneakers arrive in “Slate Sky” denim with custom Smurfette charms and packaging inspired by Smurfette’s iconic mushroom home

FENTY and PUMA have recently revealed their fresh collaboration, taking cues from the enchanting realm of the Smurfs. This collection honors Rihanna’s upcoming character as Smurfette in the forthcoming Smurfs movie, which hits theaters on July 18. The union of her fashion-forward ideas with the cherished blue universe results in a fun and chic assortment that infuses nostalgia from animation into the realm of streetwear.

The capsule encompasses six fresh clothing pieces, two of which are coordinating sets; these items harmoniously combine streetwear vibes with a nostalgic animated touch. One exceptional piece from the array is the knitted sweater adorned with Smurfette’s signature mushroom-shaped home at its center. This sweater skillfully blends playful imagery with contemporary streetwear allure by means of a loose fit. It comes accompanied by matching knitted sweatpants in a mustard yellow tone, embellished with pastel pink and blue accents for a unified and vibrant appearance.

The Fenty x PUMA collection is not complete without an outstanding sneaker, and this release doesn’t disappoint with the revamped Avanti in a “Slate Sky” color scheme. This shoe sports a powder blue denim upper, complemented by darker denim overlays that run along the sides and heel. A vibrant red jaguar logo adorned with white polka dots, resembling a mushroom cap, is emblazoned on the heel tab, encircled by white embroidered stitching. A fold-over tongue bears the FENTY x PUMA logo, while a discreet gold embroidered FENTY insignia is placed below. Each pair comes with a detachable silver Smurfette charm – a charming collectible detail that ties the entire concept together. The sneakers come packaged in a custom box mimicking Smurfette’s mushroom home, and include Smurf-themed tissue paper depicting their Parisian adventure.

As a gaming enthusiast, I’m thrilled to share that the entire Avanti line-up from PUMA is now up for grabs on their website! The Avanti sneakers are going for $120 USD, while the apparel collection spans from a cool $50 to a high of $180 USD. So, get ready to level up your gaming style with the latest Avanti gear!

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2025-07-02 07:26