First Look At CNCPTS x New Balance’s 740 “Brut” Collaboration

by

As a seasoned sneakerhead with decades of gaming under my belt, I can’t help but appreciate the fusion of my two passions – gaming and streetwear – in this latest collaboration between CNCPTS and New Balance. Having spent countless hours exploring virtual champagne caves in my favorite MMORPG, it’s only fitting that I should be among the first to welcome the “Brut” 740 into my collection.

This colorway, inspired by the extra-dry Champagne, is a nod to the countless virtual bottles I’ve cracked open in celebration of leveling up or conquering bosses in the game. The varying shades of green on the upper are reminiscent of the lush digital landscapes I traverse daily, while the bold orange tongue adds a pop of color that mirrors the fiery dragons I often face in battle.

The deep green ABZORB midsole speaks to the resilience required for both gaming marathons and real-life adventures alike, providing the perfect cushioning for those late-night raids or weekend runs. The lime green accents on the shoe remind me of the pixels that make up the digital world I inhabit, a constant reminder of the immersive experiences that gaming provides.

With this collaboration, CNCPTS and New Balance have crafted a sneaker that transcends the virtual and physical worlds, bringing together my love for gaming and fashion in one sleek package. It’s like they say in the game, “Level up your style!” And to top it all off, the fact that I can now wear champagne-inspired kicks without breaking the bank makes me feel like a true high roller – or at least a high scorer!

As for a joke, I’d say: “Why don’t we ever see sneakers in the gaming world? Because they’re afraid of going viral!

Product Name: CNCPTS x New Balance 740 “Brut”

Color Scheme: To be confirmed

Product Code: To be confirmed

Price: $120 USD

Launch Date: January 10th

Purchase Location: CNCPTS (To Be Confirmed)

2025 marks the continuation of the collaboration between CNCPTS and New Balance, with a fresh new color scheme unveiled for their 740 model. This edition, titled “Brut,” draws its name and inspiration from the French word for extra-dry Champagne, making it an apt follow-up to the previously launched “Saignée” colorway.

As a devoted admirer, I’d describe it this way: I find myself captivated by the arrival of a technical design that dons an array of green hues. The mesh upper is cloaked in a deep metallic green, while the overlays gleam with a vibrant lime shade. Peeking through, you’ll spot a soft, pale lime cream on the sockliner, eyestay, and laces. A burst of bold orange on the tongue contrasts beautifully, while the ABZORB midsole rounds off the design in an intense, deep green, completing this stunning silhouette.

Read More

2025-01-03 08:56