First Look at Rihanna’s Dior Parfum J’Adore Campaign

First Look at Rihanna's Dior Parfum J'Adore Campaign

As a longtime fan who has witnessed Rihanna’s meteoric rise from a Barbadian island girl to a global icon, I am absolutely thrilled about her new role as the face of Dior J’Adore! Growing up, I’d watch Rihanna slay the music industry with hits like “Umbrella” and “Work,” but it was her fearless fashion choices that truly captured my heart. Now, seeing her grace the hallowed grounds of Versailles as the new muse for J’Adore is nothing short of a dream come true!


After the news broke that Rihanna will represent Dior J’Adore, the high-end French brand unveiled the initial images from their campaign starring Rihanna herself. Renowned photographer Steven Klein captured these stunning shots, depicting Rihanna as the fresh inspiration for J’Adore perfume.

Prior to the release of its new campaign video starring Rihanna, the brand is putting her in the limelight as the fresh face of their iconic perfume, J’Adore, after a 20-year hiatus. This collaboration cements Rihanna’s status as a contemporary symbol of luxury fashion. A global icon in beauty and style, Rihanna teams up with this legendary fragrance and is showcased amidst the opulent golden tones of Versailles. She gleams in a golden dress adorned with delicate sequins and a revamped diamond necklace, both designed by Maria Grazia Chiuri. Embracing self-expression, Rihanna cherishes her J’Adore experience.

As the ongoing campaign progresses, Dior and Steven Klein plan to debut a fresh video featuring Rihanna this autumn. With this collaboration, Rihanna is ushering in a new epoch of J’Adore fashion, igniting a golden dream that spans the ages. Keep an eye out for the upcoming video release.

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2024-08-18 11:55