Last year in April, FKA Twigs became a creative partner on On Running’s team, and since then she has remodeled their Cloudtilt sneakers and introduced an innovative training line focusing on the art of motion. After debuting her mindful clothing collection for Fall/Winter 2024 in an avant-garde “Body Is Art” campaign, the “Cellophane” singer has come back with part two: a Spring/Summer 2025 series of equipment that aims to reinvent training as a living, breathing art form where the body serves as a canvas for creative movement, according to the brand.
As a gamer, I found myself immersed in a captivating campaign by Jordan Hemingway and directed by Twigs herself. Set within the gritty backdrop of an industrial London warehouse, this campaign showcases the fluidity of movement in an urban setting. Twigs takes center stage in the fashionable narrative, joined by Paralympic wheelchair athlete Léa Bayekula, IFBB pro bodybuilder Michelle Mensah, and movement director Nana Yaa. Together, we celebrate the versatility and power of the human body.
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In my personal gaming experience, the approach I take when honing my skills could be likened to exploring an entirely new dance style I’m eager to uncover or delving deeper into a unique movement artform. It not only allows me to freely express myself but also significantly impacts my music and artistic creations.
Drawing inspiration from Twigs’ personal workout routine, this assortment encompasses versatile pieces such as 2-in-1 crop tops, gym tanks, bras, leggings, and shorts, in addition to Cloudnova X women’s sneakers and Cloudpulse sneakers for men.
You can now purchase the new FKA Twigs and On Running workout gear, both online and in physical stores. Check out the selection shown in the gallery up top!
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2025-01-09 19:56