As a seasoned gamer with a penchant for multi-tasking and a keen eye for statistics, I must admit that the October sports calendar was akin to hitting the jackpot in my favorite MMO (Massively Multiplayer Online) game. The sheer abundance of high-stakes events across various platforms was nothing short of exhilarating!
In October, when the sports schedule was packed, it proved incredibly beneficial for Fox, pushing their share of television usage to an all-time high within the past year.
In October, Fox networks accounted for 8.4% of all television viewing time, as measured by Nielsen’s Media Distributor Gauge, marking the highest percentage for the company in the past year. This is an increase from 7.3% in September. The increase was driven by NFL and college football games, Major League Baseball’s playoffs, and the first two games of the World Series broadcast on their channels.
During the October timeframe, spanning September 30th to October 27th, the Fox Broadcast Network saw an increase of 16% in viewership. Similarly, Fox News experienced a 12% surge as we approached the presidential election. Notably, FS1 significantly boosted its viewership (starting from a smaller base than its sister channels), primarily due to broadcasting several National League Championship Series games.
Disney maintained its leading position among television distributors with a 11.7% share, an increase from 11.3% the preceding month. ABC experienced a growth of 8%, boosted by a continuous offering of live sports, fresh primetime shows, and World News Tonight, which is the most-watched evening news program on television. YouTube (10.6%) and NBCUniversal (9.2%) held steady in second and third place, respectively, while Paramount (8.7%) edged slightly ahead of Fox to secure fourth position. The fourteen media companies in Nielsen’s ranking accounted for approximately three-quarters of all television usage during the month.
Nielsen’s TV distributor rankings for October are below.
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2024-11-25 16:24