Fox and Tubi collectively earned over $800 million from advertisement revenues during the broadcast of Super Bowl LIX.
Sunday night saw the Eagles, the NFL, and FOX emerge triumphant. Lachlan Murdoch, CEO of Fox Corporation, congratulated the teams at FOX Sports and Tubi for breaking records and making history with Super Bowl LIX. This was the most-watched, most-streamed, and most successful Super Bowl to date.”
“On Sunday night, it was a big win for the Eagles, NFL, and FOX. Lachlan Murdoch, CEO of Fox Corporation, praised the teams at FOX Sports and Tubi for setting new records and achieving historical milestones with Super Bowl LIX – the most-watched, most-streamed, and most successful Super Bowl ever.
Besides the impressive 127.7 million viewers who tuned in to watch the Super Bowl on various platforms, Fox reports that Kendrick Lamar’s halftime performance was the most-watched Super Bowl halftime show ever, with an average of 133.5 million viewers watching on television and digital outlets between 8:30 p.m. and 8:45 p.m. ET. This figure represents a 3 percent increase from the previous year’s numbers. The performance, eagerly awaited by fans, featured Kendrick Lamar performing his Grammy-winning song “Not Like Us” amidst a rumored feud with Drake.
During this year’s Super Bowl event, Fox’s cost-free and advertisement-funded streaming service, Tubi, managed to attract a staggering 15.5 million simultaneous viewers at its peak and an average audience of 13.6 million per minute. This represented a significant increase over Tubi’s previous record for Super Bowl streaming viewership. Additionally, Tubi reported a total of 24 million unique viewers who tuned in to various Super Bowl-related content on the platform, including its pregame show. It is worth noting that Tubi became the first free streaming service to broadcast the Super Bowl.
The main Fox broadcast attracted approximately 111.33 million viewers, a slight decrease compared to the 120.25 million viewers that tuned in for the previous year’s game on CBS. However, including the viewership from the streaming platform helped boost the overall count.
During the time period from 1 p.m. ET until the start of the Super Bowl, the Fox pregame coverage attracted an average of 23.4 million viewers, making it the highest-rated pregame show to begin at that specific time.
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2025-02-12 17:55