Powerhouse in independent production, Fremantle, is making a strong move into sports content by introducing Fremantle Sports – a new division dedicated to creating non-fictional and documentary content, along with digital series, that delve into the vast realm of athletic competitions worldwide.
Owain Walbyoff has been given the position as the new Sports Director at Fremantle, tasked with increasing the variety of sports content available from the company. This new global sports entertainment division has been initiated by Amelia Brown, CEO of Fremantle UK, Gabriella Carriere, Head of Strategy, Georgette Schlick, CEO of Fremantle Northern Europe, Jeff Hasler, President of Original Productions, and Mark Reynolds, the Global Head of Documentaries and Factual.
The division will utilize production studios that are already part of the Fremantle group, such as 72 Films (known for producing the award-winning sports documentary series All or Nothing on Amazon), UFA from Germany (responsible for All or Nothing: German National Team), Fremantle Australia (creators of Matildas: The World At Our Feet for Disney+), and Wildside from Italy (behind the production of My Name is Francesco Totti on Sky).
As an ardent supporter, I’m thrilled about the debut of Fremantle Sports. This move is a strategic expansion for Fremantle, aimed at boosting their growth plan. They’ve been actively growing their drama and film division by making several acquisitions, all in an effort to fortify their presence on the global stage.
To combat the decrease in their traditional commercial television activities, the overarching organization of Fremantle, the European broadcasting behemoth RTL, has decided to focus on expanding its content and streaming ventures as a top priority.
Jennifer Mullin, CEO of Fremantle, expressed enthusiasm about broadening our sports offerings as a significant move in our growth plan, building upon the proven model that has fueled growth in our drama & film, as well as documentaries divisions. We’ve already established a robust presence in this field, and we’re delighted to advance it with Fremantle Sports, under the capable leadership of Amelia, Gabriella, Georgette, Jeff, Mark, and Owain. We can’t wait to offer global viewers captivating sports narratives and innovative sports formats that resonate deeply with fans worldwide.
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2025-04-08 12:24