As a fashion enthusiast with a soft spot for bold personalities and daring style choices, I can’t help but be thrilled by the latest collaboration between French footballer Jules Koundé and Jacquemus. Having followed Koundé’s sartorial journey off the football pitch, it’s heartening to see him grace the “La Casa” campaign, a collection that beautifully blends surrealist archetypes with contemporary fashion.
Jules Koundé, a skilled footballer playing for FC Barcelona, is headlining Jacquemus’ recent “La Casa” promotional effort. This season, he represents the collection that debuted at the end of spring in Capri, specifically at Villa Malaparte – a location that previously served as the backdrop for Jean-Luc Godard’s iconic 1963 French New Wave film, “Contempt.
Following Simone Porte Jacquemus’ talent for incorporating surrealist motifs into his narrative, the campaign showcases a paper-made French manor serving as the setting for a sky-blue cardigan and vibrant pink tie, complemented by zebra-striped loafers. Soccer player Koundé is Jacquemus’ new inspiration, posing in monochromatic, seaside knits and short trousers atop a pile of suitcases. In the campaign, he’s also pictured wearing an all-black outfit, behind the wheel of a mini car, while in another scene, he’s seen ironing a classic yellow Jacquemus polo shirt in a preppy, schoolboy style that includes a blazer and striped tie. Koundé is additionally seen donning Jacquemus’ square loafers alongside the Le Grand Turismo handbag.
People who are familiar with Koundé can attest that he’s not afraid to make daring fashion statements. One memorable instance was when he donned a Simone Rocha skirt, teamed with a tank top and Timberlands, which sparked quite a stir in the football and fashion communities. His street style swag transcends the football field, propelling him to stardom in Jacquemus’ latest advertising campaign. Check out the campaign in the image above or below.
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2024-09-24 10:27