Giorgio Armani Unveils Its “That’s So Armani” Campaign

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Giorgio Armani has emerged as a worldwide trendsetter and a brand that aims to bring together different generations. This is achieved either through partnerships, such as with KITH in more contemporary times, or by creating groundbreaking and immersive flagship stores. The design philosophy of Armani, initially intended for men, consistently pushes limits and challenges traditional gender norms.

The same core values have been emphasized even more strongly in Armani’s newest advertising campaign, which goes by the name “That’s So Armani.” This campaign was unveiled during Paris Fashion Week and aims to honor the essential elements of enduring men’s style, showcasing designs that exude individuality and self-expression.

In this advertisement, captured by Luis Alberto Rodriguez, Armani emphasizes its versatility and charm with a diverse trio: music producer Kaytranada, actor-model Archie Renaux, and model-musician Soo Joo. These pioneers, each from distinct backgrounds, all embody the essence of individuality that Armani values, showcasing their unique styles for “That’s So Armani.

In this campaign, Armani outfits that have been carefully tailored with a soft touch are showcased. These pieces are made using high-quality materials like vicuña, cashmere, and fine wools in subtle colors such as navy blue and black. Furthermore, the collection features many classic Armani items, including double-breasted jackets, knitted blazers, trench coats, and various other pieces that can effortlessly transition from day to night.

You can examine the latest Giorgio Armani “That’s So Armani” campaign shown here, and you have the opportunity to view this collection in person at Armani boutiques located in cities such as Milan, Paris, New York, Beijing, and Tokyo, or on the official Giorgio Armani website.

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2025-01-24 19:26