As a seasoned gamer with decades of experience under my belt, I’ve seen the rise and fall of countless industries, and the advertising landscape is no exception. The predictions for 2024 and beyond by GroupM paint a fascinating picture, one that’s both intriguing and slightly concerning for those in the entertainment industry.
2024 witnessed a surge in the advertising industry, with expectations of further expansion in 2025. However, traditional television advertising (linear TV) is expected to be the only area that won’t experience this growth, as suggested by the year-end forecast from media buying giant GroupM.
The agency has recently updated its forecast and now expects a 9.5% increase in overall advertising revenue by the end of 2024, up from the initial prediction of 7.8% made in June. Moreover, 2024 is projected to be the first year where global advertising revenue exceeds $1 trillion, with an estimated growth of 7.7% to reach $1.1 trillion in 2025.
However, the world of advertising caters to those with resources and those without, and it’s projected by GroupM that only five entities – Google, Meta (Facebook), TikTok’s parent company ByteDance, Amazon, and Alibaba – will collectively control over 50% of worldwide ad income.
For the entertainment industry, the TV business presents a mixed bag. GroupM predicts that global TV advertising (both linear and streaming) will grow just 2.4 percent on a compound basis from 2024 to 2029, and that in 2025 linear TV revenue will decline by 3.4 percent. Streaming TV revenue, on the other hand, will grow by 19.3 percent.
The group of cables failing is causing issues for pay-TV channels, whereas streaming services, as they cautiously venture into advertisements (with a significant number of Netflix, Disney+, and Max users preferring ad-free plans or lower ad volumes), may see a decrease in advertising income in the short run.
As a fervent enthusiast, I’m excited to share that according to GroupM’s predictions, streaming TV ad revenue is set to surpass traditional linear TV ad revenue by the year 2029. This shift underscores the growing dominance of digital media in our viewing habits!
As a gamer, I’ve been keeping tabs on the future of media, and here’s what I’ve gathered: By the year 2025, global audio advertising revenue is projected to hover around $27 billion, experiencing a slight dip over the following four years. Meanwhile, print revenue, encompassing both traditional and digital income from newspapers and magazines, is expected to take a hit. In 2024, it’s predicted to decrease by 4.5 percent, with another 3 percent drop anticipated in 2025. It seems the shift toward digital platforms is accelerating!
2024 is projected to see a 5.2% increase in cinema advertising, rising further to 5.9% by 2029, suggesting stronger cinema attendance. GroupM predicts that this growth will still leave the total revenue at around $2.3 billion, which is below the $3 billion global figure achieved in 2019.
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2024-12-09 03:24