GloRilla Named First-Ever Partner With Rihanna’s Savage x Fenty, Fenty Beauty, Fenty Skin and Fenty Hair

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Rapper GloRilla has been chosen as the exclusive representative for all four of Rihanna’s Fenty brands, which include Savage x Fenty, Fenty Beauty, Fenty Skin, and Fenty Hair. She announced this exciting news on social media, and starting in Spring 2025, she will be the sole ambassador for these popular brands.

It’s not unexpected that Rihanna chose GloRilla as her partner for the upcoming spring 2025 season of Fenty brands, given Rihanna’s known admiration for Glo and her music. GloRilla, who was personally selected by Rihanna, will likely feature in advertisements for future lingerie, makeup, hair care, and skincare products. In a public statement, GloRilla expressed her excitement, stating, “I’m thrilled to be the first joint partner for Fenty brands for spring 2025. Rihanna has always been a role model and inspiration for me, and it’s an honor to embody her vision across Savage x Fenty and Fenty Beauty. This spring season is about expressing confidence, being bold, and celebrating our individual radiance. I can’t wait for everyone to experience it all.

Starting off this partnership, GloRilla stars in a “Glo Up Close” campaign, inviting fans on a tour of her debut as a rapper. She is captured showcasing the latest Savage x Fenty Puff Cherries collection, striking poses in a black mesh underwear set adorned with summer fruits. Additionally, GloRilla is anticipated to be part of two more Savage x Fenty collections that highlight “styles in vibrant spring colors and seductive shapes that embody individuality and fashion flair.” The Savage x Fenty Puff Cherries collection is now available for online shopping.

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A post shared by SAVAGE X FENTY BY RIHANNA (@savagexfenty)

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A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty)

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2025-02-07 07:26