Golden Globes Power Rankings: Zendaya and Timothée Chalamet Won the Red Carpet

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It’s astonishing how quickly time has passed since the Golden Globes were held only a week ago. Unfortunately, the devastating wildfires that followed have put Hollywood on pause, displacing tens of thousands and claiming many lives. Some celebrities who graced the Golden Globes ceremony at the Beverly Hilton on January 5th have even lost their homes to these fires. Despite the ongoing struggle against the flames, Hollywood remains steadfast, aiming to showcase its resilience. Television productions are gradually restarting, and award-giving bodies are reevaluating their strategies for the 2025 awards season. The entertainment industry in Hollywood is pushing forward, doing so with a thoughtful regard for the victims and the ongoing fire threats.

Could we not dismiss the importance of examining the red carpet in this instance? Some might find it trivial. However, similar to other aspects within the entertainment sector, the red carpet serves as a crucial business platform for numerous professionals: designers, hairstylists, makeup artists, photographers, and broadcast commentators, among others. Furthermore, agents for these individuals also benefit. Fashion and beauty companies also leverage red-carpet appearances as a significant marketing tactic to boost their sales figures. This ripple effect extends to everyone involved in retail, design studios, manufacturing, and distribution.

To start off, The Hollywood Reporter is releasing the initial report for their 2025 Red Carpet Power Rankings, a joint venture with data company Launchmetrics that launched last year to showcase how brands can calculate earned exposure from high-profile award events. Last year’s popular series provided valuable insights not only about the total worth of the season’s major red carpets but also the stars who hold significant influence in this equation. In our analysis of the 2025 Golden Globes red carpet, Launchmetrics has computed the Media Impact Value (MIV) for the event’s top spots using their exclusive algorithm to determine the worth of these positions based on the amount of subsequent news stories and social media activity observed during and following each event.

Similar to how the 2020 awards season was reshaped by the COVID-19 pandemic, upcoming awards shows and their associated red carpets are likely to carry on with care in the approaching months. Today, the National Academy of Recording Arts & Sciences revealed that the Grammy Awards scheduled for February 2nd will go ahead as planned but will be transformed into a fundraiser. Given that other events may follow suit, this compassionate approach could signify a Hollywood industry that is recovering while offering assistance to those who have been hit hardest by the crisis.

Top 10 Fashion Brands: Louis Vuitton’s Curated Stable of Stars

Choosing a brand ambassador or house friend is now more thoughtful than ever. It’s not just about matching a celebrity’s persona and aesthetic with the essence of a luxury brand; it also involves assessing whether their influence, particularly their social media presence, can generate organic promotion. Louis Vuitton has assembled an array of creatives who effectively represent the blend of tradition and modern flair that characterizes the brand. This group includes Zendaya, Cynthia Erivo, Emma Stone (women’s side), Tadanobu Asano from Shogun (and a Golden Globe winner) and Hwang Dong-hyuk, creator of Squid Game (men’s side). The broad appeal of these and other stars associated with Louis Vuitton is the reason behind its leading position in this category.

There seems to be a connection between the number of celebrities a brand dresses and its final ranking on the list. For example, Chanel ranked tenth, but it’s worth noting that they dressed just four actresses: Tilda Swinton, Margaret Qualley, Keira Knightley, and Leonie Benesch from September 5. Among these four, Swinton and Qualley garnered most of the attention on social media. On the other hand, Gucci dressed eight stars like Salma Hayek-Pinault, Viola Davis, and Andrew Garfield, resulting in an MIV that was roughly double Chanel’s exposure level.

Top 5 Women at the Globes: Zendaya is the Undisputed Fashion Powerhouse

Initially, it was her stunning saffron-colored Louis Vuitton dress and eye-catching Bulgari jewelry adorned with Paraiba tourmalines that stole the spotlight at the 2025 Golden Globes. However, by Monday morning, attention shifted entirely to Zendaya’s ring finger, which we’ll delve into shortly. The star of ‘Dune’ consistently outshines other A-list celebrities on the red carpet, a fact underscored by her top spot in the rankings that far surpassed her peers at the 2025 Golden Globes. In total, discussions about Zendaya’s Louis Vuitton gown and the Bulgari jewels she wore amount to an impressive $12.6 million in Market Impact Value (MIV).

Additionally, some women stood out: Selena Gomez looked striking in a pale blue Prada dress, while Ariana Grande’s 1966 Givenchy gown, worn by the ‘Wicked’ star, generated a significant $4.8 million (MIV) for Givenchy. Unfortunately, Lily et Cie, a popular Beverly Hills boutique often frequented by stars and stylists for vintage items, didn’t benefit from the label of the dress Grande bought, as she actually purchased it there – not borrowed it. A possible solution could be to purchase red carpet looks from Los Angeles retailers, thus keeping both the spotlight and some money circulating locally.

Top 5 Men at the Globes: Timothée Chalamet Outpaces Hollywood’s A-List Actors

It’s hardly surprising that Timothée Chalamet, the star of A Complete Unknown, ranks at the top here. His Instagram following significantly outnumbers other male celebrities on this list – Chalamet has 19.5 million followers compared to Colman Domingo’s 1.4 million or Glen Powell’s 2.6 million. This underscores how essential social media is in securing brand partnerships through earned exposure. Notably, one of the standout aspects of Chalamet’s Golden Globes appearance was that it showcased the first high-profile look from Tom Ford, designed by Haider Ackermann who took over as the creative director in September. This collaboration was a fitting match, reflecting Chalamet’s personal style while generating buzz for a designer stepping into a prestigious label.

Watches & Jewelry: Tiffany & Co. and Cartier Continue Their Top-Spot Streak

In the 2024 Red Carpet Power Rankings, Tiffany & Co. and Cartier continued to hold their leading positions. They adorned several celebrities at the event, including Selena Gomez, Gal Gadot, Anya Taylor-Joy, Kieran Culkin (Golden Globe winner), Zendaya, Elle Fanning, Sebastian Stan, and others. Tiffany & Co.’s offerings were predominantly diamond studded pieces, while Cartier provided jewels to Chalamet, Zoe Saldaña, Demi Moore, and several others.

The more you delve into the list, the more hidden surprises are uncovered. Pandora’s presence on the list with a MIV of $984,000 can be attributed to the fact that Pamela Anderson, star of “The Last Showgirl” and Golden Globe nominee, serves as the brand’s ambassador and features in their Holiday 2024 campaign. This partnership undoubtedly enhances the worth of a celebrity-brand alliance. The positioning of Jessica McCormack within the rankings is largely due to the cushion-cut diamond ring she designed for Zendaya, which adorns the actress’s third finger on her left hand. Although neither Jessica McCormack nor Zendaya and her boyfriend Tom Holland have confirmed whether the ring symbolizes an engagement, sources close to the couple have hinted as much. However, creating a ring that catches the eye on a red carpet is guaranteed to attract attention, especially when it’s worn by one of Hollywood’s most fashionable stars. The total MIV earned by Jessica McCormack extended from January 6 to 13, 2025, amounting to $3.4 million, according to Launchmetrics.

Accessories: Christian Louboutin and Jimmy Choo Will Once Again Battle for Footwear Supremacy

Could a different luxury shoe brand manage to surpass the dominant presence of Christian Louboutin and Jimmy Choo at red carpet events like the 2025 Golden Globes? Both brands held strong positions in 2024 awards season, with their similar performances. Although they both dressed prominent stars, their placements can be attributed to a quantity strategy – Louboutin had shoes on nine celebrities such as Demi Moore, Jodie Foster, Awkwafina, host Nikki Glaser, and Nicholas Alexander Chavez; while Jimmy Choo’s count reached 22 stars including Anya Taylor-Joy, Ariana Grande, Tyler James Williams (and also Glaser, who changed looks several times during the broadcast).

Among the final contenders for the top-five list of fashionable footwear, I’ve managed to secure the third spot! My picks, featuring Catherine O’Hara and Melissa McCarthy’s clutch, found a perfect match with her pink Christian Siriano outfit, earning them a place.

Melissa herself shared that she felt towering in her adorned Kurt Geiger sandals, which played a significant role in the brand’s inclusion on this list. On the other hand, Aquazzura made it to number five, thanks to their appearances on Keri Russell, Heidi Klum, and Mindy Kaling. The impressive $456,000 MIV (Market Impact Value) they generated was a key factor in their ranking.

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2025-01-14 18:25