Good Good Golf Raises $45M In Round Led by Creator Sports Capital

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In this current trend, companies specializing in creator-generated content and golf-centric media are thriving. Consequently, it’s no surprise that the creator-oriented golf media firm, Good Good Golf, has successfully secured $45 million in its latest funding round.

I’m thrilled to share that I’m part of a dynamic team for this latest round, spearheaded by Creator Sports Capital. Joining forces with us are esteemed partners such as Manhattan West Private Equity, Sunflower Bank, and Peyton Manning’s Omaha Productions. It’s an honor to collaborate with these influential names in the industry.

Matthew Kendrick, CEO of Good Good Golf, shared that the company is experiencing remarkable progress as they strive to set new standards for what a contemporary golf brand represents. This recent investment empowers us to expand our media and commercial projects, delivering even more captivating content, goods, and interactive experiences to our rapidly growing audience. We’re leveraging the energy of fandom to make golf more welcoming, vibrant, and engaging for players and enthusiasts across all age groups.

Established in Texas during 2020, Good Good Golf was born with a mission to generate digital and social content centered around golf, as well as fostering a community around this material. The company boasts an impressive following of over 1.75 million subscribers across its YouTube platforms. Additionally, it has collaborated with NBC Sports and Golf Channel on events such as the Good Good Desert Knockout.

The substantial fundraising surge arises as media firms driven by creators ignite massive curiosity among investors, eager to join the upcoming wave of media companies. For instance, another Texas-based creator-led company, Dude Perfect, garnered $100 million last year to grow their venture, while Mr. Beast aims to secure hundreds of millions of dollars for his company.

Currently, golf-related media businesses are experiencing a surge, as Pro Shop has been attracting notable Hollywood agreements, while Tiger Woods and Rory McIlroy’s TGL have shown early signs of success on ESPN. Notably, Good Good Golf is an investor in the Los Angeles team of TGL.

Benjamin Grubbs, co-managing partner of Creator Sports, stated that Good Good Golf is not simply a media brand; it’s a transformative force in the golf industry. Their all-encompassing strategy, encompassing content creation, consumer products, retail, and live events, has fostered a dedicated fan base and propelled exceptional business development. What sets them apart is their skill in converting audience enthusiasm into profitable commerce, partnerships, and live events, which makes them truly captivating. We are delighted to spearhead this investment and aid in their upcoming growth phase.

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According to Benjamin Grubbs, co-managing partner of Creator Sports, Good Good Golf is much more than a media brand—it’s a groundbreaking movement revolutionizing the golf industry. Their multi-faceted approach, covering content, consumer goods, retail, and live events, has nurtured a passionate fan base and sparked remarkable business growth. What makes them stand out is their talent for translating audience excitement into successful commerce, partnerships, and live events, which makes them extremely appealing. We’re excited to take the lead on this investment and assist in their expansion journey.

Peyton Manning, founder of Omaha Productions, expressed his eagerness to collaborate with the innovative and entertaining Good Good Golf team. He believes their expertise could potentially help him improve his golf game.

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2025-03-21 00:55